Author: Sarah Dabharia

This year we have started to see an array of technological advancements within the Metaverse Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical...

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect...

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...

Social media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...

Are you prepared for a PR crisis Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business Businesses of all shapes and sizes can fall victim to a PR crisis at any...