Author: Harvey Clapperton

Video content is a fantastic way to engage audiences, informing and capturing your brand's message to your target audience in ways which still imagery simply cannot Videos are also a great storytelling device Strong visuals or animation, supported...

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers A brand using video marketing effectively will enjoy an increase in sales, conversions, and...

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is...

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the UK and worldwide With over 830 million members and almost 60 million registered businesses, LinkedIn helps...

With 229 billion daily users and over 36% of the world's population with an active account, Facebook is the most used online social network worldwide With that in mind, how can your business or brand possibly not consider Facebook advertising...

Few brands advertise on just one channel However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority Twitter advertising is an opportunity for your brand (or client) to successfully promote...

Both organic and paid social media landscapes are constantly evolving, as platforms continue to shrink organic reach to encourage paid sponsorship Social media is no longer just about engaging in conversation - it’s now a leading channel for...

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has...

The value of social media for small businesses is immeasurable The average social media user spends 25 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter For this reason, it is vital that small businesses take...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...