Author: Dawn Little

The food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging This...

In today's competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers,...

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years But in this episode, our guest's experience is quite the opposite of that Cassie Moyse is a leading magazine...

We are delighted to be part of Black Sheep Brewery's new beer launch in support of Leeds Rhinos legend, Rob Burrow, to raise awareness of Motor Neurone Disease at its home brewery in Marsham Rob, who was sadly diagnosed with Motor Neurone disease...

Are your PR campaigns actually working With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness By consistently measuring and evaluating our work, we can gain valuable insights, and...

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry These...

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands In this article, we will explore the importance of food PR for vegan and vegetarian brands,...

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn't have imagined just a few years ago In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI,...

In our latest episode of our Socially Unacceptable podcast, we discussed how we can understand our purpose and align it with our core values, character, and beliefs We sat down with award-winning author, communicator, and trainer, Andy Green, who...