Tag: video content

The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...

User generated content is a strong tool for any business It can strengthen the connection between a brand and its audience and make your brand appear more authentic In recent years, the rise of UGC creation has become very apparent, particularly...

In today's digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands...

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences Going live on platforms like Facebook, Instagram, and...

It is no secret in the world of social media marketing that video content can help your brand standout An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking...

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of...

When considering a social media strategy, video is likely to be front of mind However, using video for your PR campaign may not be the first thing that comes to mind - but that shouldn't always be the case Video content is a creative and standout...

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers A brand using video marketing effectively will enjoy an increase in sales, conversions, and...

Video has taken the world of marketing by storm over recent years From a content perspective - video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson - the...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...