Tag: media

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement This could be a new product launch, a limited...

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews Of course, 140 characters is simply not enough to equip you with the skills you need to be fully...

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can With that in mind,...

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head Often PR gets called into question for its effectiveness...

It is fair to say that it seems that everyone these days is glued to social media Whether it’s a continuous stream of tweets or a Selfie in every location known to man we are now a generation obsessed with sharing...

During a recent seminar at university, we were discussing dissertation topics The media was one of the topics that we thought of It got me thinking, just how powerful is the media How much of the news we receive is actually 100% fact The news that...