Tag: AI

Amid the evolving AI landscape, Meta is making significant investments to fuel future growth, and everyone should be thinking about it going into 2026 What Meta Just Launched  Meta is expanding language support for its AI translation features...

In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...

It’s no longer a question of if AI is reshaping the PR industry - it’s how far the ripple effect will go From predictive analytics and content creation to influencer vetting and crisis simulations, AI has burst onto the scene with both promise...

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike As we enter a landscape where AI continues to advance,...

Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise...

AI is revolutionising the way in which PR professionals work We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists Fortunately, AI offers exciting possibilities for...

It’s fair to say that AI is revolutionising the public relations industry As PR professionals, we're constantly seeking ways to streamline our workflows and deliver more impactful results for our clients By using Generative AI we’re able to...

Social media analysis and trend identification is an important aspect to any social media strategy The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process...

Sometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...

Gone are the days of mindless scrolling and generic content feeds Artificial Intelligence (AI) is completely transforming how we consume media With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen...