We’re back with another campaign round up! It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently.
Disney+ and Uber Eats’ tiny tasting menu
May saw the release of Ant-Man and the Wasp: Quantumania on Disney+, and they partnered with Uber Eats to release a tiny tasting menu fit for ants and, well, an ant-sized man.
‘The Quantum Café’ was installed into crevices around London, Manchester and Bristol, showing a miniature café with an Uber Eats bike parked outside and donning the movie poster. As well as being able to spot the tiny café, fans could order miniscule versions of popular Uber Eats dishes. From a minute-sized chocolate gateau, to fun-sized fish and chips and petite pizzas, the menu offered a selection of 10 classic takeaway dishes.
We just loved this campaign! It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We’re just jealous we didn’t get to sample the menu.
Paddy Power launch ‘Blues Blocker’ plug-in
Always one for a cheeky campaign, Paddy Power launched its ‘Blues Blocker’ plug-in for Google Chrome earlier this month – all designed to block Man City news from users’ feeds.
The Champions League Final was all anyone could talk about at the start of the month, particularly City fans who were desperate to win the treble. For those that just didn’t want to hear it, all they had to do was download the free Chrome extension to have their feeds purged of all Manchester City content. In a true Paddy Power move, the ‘Blues Blocker’ could even blank out Tweets from Liam and Noel Gallagher – some of the most well-known, and dare we say loudest, City fans.
Paddy Power is an excellent example of how well turning around a reactive campaign can work. This picked up some great national coverage, and provided some respite from the City noise for those that sought it – before and after the final!
It has to be Heinz – and its global rebrand
In a bid to unify the brand under a single global platform, Heinz has unveiled its new look in a global rebrand first for them.
Tapping into the ‘irrational love’ consumers have for Heinz’s condiments, the ads show so-called super fans of ketchup – with some going as far as taking it to a sushi restaurant or getting a tattoo of the iconic bottle. Heinz has created a series of five short films to showcase just how much the public love them, with the unifying tagline of ‘It has to be Heinz’.
No matter how you feel about ketchup, we think we can all agree that we love this campaign. A global rebrand is a smart move for Heinz, creating a unified brand image that builds on an already strong identity. These short films really show the power of strong brand loyalty and how to harness this for a successful campaign!
Sky: #NoRoomForAbuse in gaming
Partnering with Guild Esports, Sky recently launched their #NoRoomForAbuse campaign to highlight the abuse women in gaming experience.
A survey conducted by Sky found that 49% of British female gamers are victims of abuse online, with 80% of these women revealing that the messages had been sexual in nature. The survey also showed that 3 in 4 women under the age of 25 experienced abuse while gaming. The campaign aimed to spread awareness of the issue, and featured a number of female gamers who worked with Sky to create a series of photos that show the common words targeted at them.
This was a powerful campaign that used strong visual to convey an important message. It also shows how key it is to involve the people actually affected by the issue to make it as sensitive as it is impactful. Brilliant work from Sky and Guild Esports for this campaign.
‘The Most Beautiful Sound’
Launched by Grey Health & Wellness, ‘The Most Beautiful Sound’ campaign allows listeners to hear the sound of cancer cells bursting.
The campaign was launched to give people a better understanding of cancer treatment, and, working with Harvard Medical School and Massachusetts General Hospital, the team have managed to capture the sound of breast and lung cancer cells bursting at the precise moment it happened. This was done by measuring the movement of the cells as they died and converting this movement into audible sound.
The Most Beautiful Sound really is exactly that. This is a stunning campaign that gives a unique perspective on something we are all aware of, but can’t tangibly grasp – and is something that has the capacity to be incredibly powerful for those who are suffering. An inspiring campaign.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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