A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...
Read MoreIn the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur Whether it's a food contamination issue, a product recall, or a public relations nightmare, it's imperative for food and drink...
Read MoreFor most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work Many of us don't think twice about what we like, comment, or share as it's such a natural thing to do on a daily basis...
Read MoreWe are officially over half-way through 2022 - where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year Read our round up from last year, here From governments comms gone wrong (again!)...
Read MoreHaving a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...
Read MoreSocial media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...
Read MoreAre you prepared for a PR crisis Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business Businesses of all shapes and sizes can fall victim to a PR crisis at any...
Read MoreCrisis management is something every company needs to implement as part of its business processes It is an essential component of business continuity planning Without a documented plan, how would you handle a crisis You might be thinking...
Read MoreWell, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020 It's been a year full of some amazing PR stories and campaigns and also some that didn't quite hit the mark For our final PR...
Read MoreWhen a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place Crisis communications is an important aspect to tackle as a business...
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