Author: Tyler Smith

Each month there are more and more changes being made to social media, especially social media advertising Here are the latest updates to be aware of Meta expands Reel ad options Video is becoming the centre piece of each social media platform and...

Social media advertising is an ever growing and evolving part of social media Month on month, there are new changes and updates to each platform when it comes to advertising Here we've taken a look at the latest updates Meta set to release AI tool...

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible Here we'll walk you through each type of creative that is...

We're nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media - both organically and paid With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be...

When it comes to setting up your social media ads, making sure that you've got the right targeting is crucial to ensure they deliver results With so many options it can be hard to figure out which audience best suits your campaign and how to use the...

Wondering how to make your social media ads work Confused as to why your Instagram campaigns don't convert Have you seen a huge drop off in ad results since last Summer Are you unsure how to improve sales without taking massive risks We hear you The...

Video has taken the world of marketing by storm over recent years From a content perspective - video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson - the...

To celebrate National Apprenticeship Week, here's insight from PPR Apprentice Tyler Smith about what a typical day doing an apprenticeship at a PR agency looks like Tyler said: I started my apprenticeship just over a year ago now and let me tell...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand...