Author: Harvey Clapperton

On Monday 1st July, our team attended Imbibe Live, one of the UK’s leading drinks trade events, which showcased an incredible variety of brands across spirits, beer, ready-to-drink (RTD) beverages, low/no alcohol options, soft drinks, and...

In today's digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands...

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and...

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences Going live on platforms like Facebook, Instagram, and...

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience However, as more video content continues to be uploaded and promoted, it is crucial...

User generated content (UGC) has become a critical component of social media marketing in recent years It refers to any content created by users themselves, rather than by a brand or business It has become increasingly popular because it allows...

It is no secret in the world of social media marketing that video content can help your brand standout An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking...

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of...

When considering a social media strategy, video is likely to be front of mind However, using video for your PR campaign may not be the first thing that comes to mind - but that shouldn't always be the case Video content is a creative and standout...

It's estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day Facebook video is a fantastic tool for marketers, looking to capture a brand's story, promote a campaign or showcase...