A BRIEF HISTORY OF GOOGLE

  • Google is the most popular and most used search engine in English Speaking countries. Google started back in January 1996 as a research project at Stanford University in Stanford, California, by Larry Page and Sergey Brin.
  • In 1998, Larry Page and Sergey Brin created the Google company to market Google’s Search Engine, which has grown to become the most widely used search portal on the web. Google’s headquarters is known as the Googleplex and remains based in California’s Silicon Valley.
  • What makes Google stand out from its rivals and allows it to continue to grow and its PageRank strategy is the number one search engine that sorts search results.
  • While traditional search engines evaluated results by counting how many times the words of the search appeared on the page, they theorised about a better system evaluating website relationships.
  • Google’s first incarnation was initially named “BackRub” by Page and Brin because the search engines algorithm tested backlinks to calculate a site’s importance.
  • They named this algorithm PageRank; PageRank calculated the importance of a website by the number of pages and the importance of those web pages that linked back to the original site.
  • They ultimately changed the name to GOOGle; the search engine’s name came from a misrepresentation of the word “googol,” the number 1 followed by 100 zeros, which was chosen to suggest that the search engine was intended to provide access vast amounts of information.
  • Google has collaborated with NASA, Yahoo, Sun Microsystems, The BBC, Sky UK, and others.

How Google Search Engine Works?

  • Through search engines such as Google, finding the data you need would be virtually impossible when you browse the web.
  • What distinguishes Google is how it rates search results, which in effect defines the order Google shows results on the results page of its search engine (SERP).
  • Google’s algorithm works for you by searching websites that contain the keywords used in a search, Google then assigs a rank to each page based on several factors, including how many times the keywords appear on the page.
  • The repository of the web pages is referred to as the ‘ Index, ‘ and it is this data store that is organised and used to provide the search results you see in the search engine.

Contact us for a free, no obligation 30-minute consultation to discuss your challenges and overall objectives. We guarantee our service to be efficient, insight led and super professional.

Google Search Statistics

Google is now processing more than 40,000 search queries per second on average (see them here), which translates to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. When Google was founded in 1998, it served 10 000 search queries per day (the same number would be served in a second by year-end 2006). In September 1999, one year after the launch, Google responded to 3.5 million search queries every day. Nine months later and, in mid-2000, search volume had increased fivefold, reaching 18 million queries on an average day. Google search continued to grow at rates between 40 per cent and 60 per cent between 2001 and 2009 when it started to plateau stabilising at a rate of 10 per cent to 15 per cent in recent years. In April 2018, Google became the first company to achieve 100% renewable energy.

Brands That Trust Us

LinkedIn changes it algorithm to tackle ‘engagement baiting’ and Instagram introduces a new story format

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success Here’s a round-up of what’s changed throughout May and key trends to keep on top of…

Three top tips to help you find the right social media influencers for your brand

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion…

Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has…

Our Latest Work

Why not drop us a line and get in touch?

Please fill free to contact us or call us on

0113 430 4160