Crisis Communication

Crisis Communication

What is a PR Crisis?

A PR Crisis is when an organisation or person receives publicity that is negative, humiliating, or harmful. The consequences of a PR crisis are serious.

What is Crisis communication in PR?

Crisis communication is a sub-speciality of the public relations industry designed to protect and defend an individual, company, or organisation that faces a public challenge of its reputation. The word “crisis” should be reserved for significant events that require close management and attention.

What is Crisis Response in PR?

The crisis response is what management does and says after the impacts of the crisis. Public relations play a critical role in the response to the crisis by helping to develop messages sent to different audiences.

The role of PR in Crisis Management

Crisis management is the function of communication management used to convey relevant facts and data to the general public and particular audiences during a crisis situation to avoid or mitigate negative advertising that could negatively affect the company’s performance.

Managing the crisis includes identifying a situation, planning a crisis response, and coping with and overcoming the crisis. PR Specialists are experienced in handling Crisis Management, and therefore paramount to the mitigation of the short- and long-term effects of a PR Crisis.

Our Crisis and Reputation Management PR Team

We have a team of professionals who handled many high-profile issues in a short period of time and have turned ugly narratives around. We know how credibility influences any business’ growth and stability and, as a result, ensure that all of our customers retain their good long-term name. Our professionals employ an integrated approach to make sure you always use your emergencies as an opportunity to reach a wider audience with a positive message.

We Understand Urgency

Because of the nature of the internet, and how misleading content can spread, if not handled with particular urgency, the credibility of any organisation can be tainted. Our approach aims to promptly diffuse the negativity that has shrouded the reputation of a client and to work swiftly to turn the narrative around.

We Stop Crisis Situations

Ensuring a crisis grinds to a speedy halt is the first step in protecting every company’s brand identity. Brands can then seize the opportunity and take advantage of the situation with a quickly designed plan to fight speculation and tip the odds back in favour of a company. If you are faced with a problem, be assured that our first step will be to halt the early stages of the situation and ensure that you will only suffer limited consequences. This way, by restoring and reviving the brand image, we can salvage the situation.

We Are Experts at Restoring Brand Reputation

While the trick to helping your company thrive is to avoid a negative situation, in the long run, it won’t be enough as you don’t want to leave your clients and the public with that negative image as the last thing on their minds. A new, lighter vision of your company’s image needs to be imprinted into the minds of anyone who meets your brand. Our Prohibition PR professionals recognise this and have helped to restore the reputations of well-known brands in various industries.

We Provide Crisis and Reputation Management Consultation

We also provide other PR agencies and even media companies with guidance on crisis management topics. We have the specialised services that can help your company thrive and battle external forces that undermine its image in whatever industry you are in.

For an informal chat to discuss any of the above, please feel free to call us on 0113 430 4160 or email us at talktous@prohibitionpr.co.uk