What is a Brand?
A brand is a name, word, design, logo or any other attribute defining the good or service of one seller as distinct from that of other sellers. Brands are used for industrial, marketing and advertising purposes.
What is Branding?
The idea of Branding has evolved in the modern era to include advertising and interaction strategies that help distinguish a business or goods from rivals, with the aim of creating a lasting impression in consumers ‘ minds. Key components that form the toolbox of a brand include the identity of a brand, brand messaging (such as through logos and trademarks), brand awareness, brand loyalty, and various brand management techniques. Most businesses claim that, in the 21st century, there is often little to distinguish between several product types, and therefore Branding is one of a few remaining ways of product differentiation.
We offer a full range of integrated services including brand strategy, integrated campaigns, digital, social media, content marketing, media and TV advertising, Branding, web design, identity design, direct marketing, mobile, apps, SEO, media buying and much more.
The value of Branding
Your brand is one of your most precious assets. Yet working in a company is also one of the hardest things. Yes, you can create beautiful brand manuals, missions, values and assets, even though your brand lives in your customers ‘ hearts and minds.
We will give your brand a strong sense of purpose, using market-leading resources and years of experience.
The benefits of investing in Branding:
- Helping you maximise the value of your brand.
- Unlocking the power, potential and value of your brand, by managing, reviving, reimagining, repositioning, creating or extending it.
- Building your brand on behaviour and customer experience