Why You Need to Include Video in Your Marketing Strategy
The popularity of video has evolved so dramatically over the past few years that it has cemented itself as part of a marketing strategy that you cannot ignore. Videos can help a brand stand out from the rest with a unique and memorable voice, capturing and holding an audience’s attention while providing useful information with a little ingenuity and a well-thought-out plan. Add to that the many ways you can post content today, from YouTube to social media and beyond, using film in your marketing strategy is a no brainer.
You should be using videos not only because everyone does it, but also because film is one of the most versatile and profitable digital marketing tools available.
Here are the reasons why you should be using video as part of your marketing strategy:
- Video Boosts Conversions and Sales
- Video Shows Great ROI
- Video Builds Trust
- Google Loves Videos
- Video Appeals to Mobile Users
- Video Marketing Can Explain Everything
- Video Engages Even the more Apathetic Buyers
- Video Encourages Social Shares
We Produce Creative Videos That Will Help You Reach Your Goals
Video is a great way to increase visibility of your products and services, but it can do much more. It can show the value of your services, help your customers learn more from your brand, and attract new talent.
At Prohibition, we provide a wide range of video services, from conference shooting to interactive video explainers. With innovative, tailor-made B2B and B2C promotional videos, we will help you achieve your business objectives.
Whether it’s a small business or a larger listed company, our cooperative video production service ensures that all the specifications and priorities of our customers are achieved.
Prohibition PR Showreel
Why Choose Us for your Promotional Video?
We partner with some of the UK’s biggest brands, including Sealy, Goldsmiths and Watches of Switzerland, as well as several innovative start-ups and small and medium enterprises. They have faith in us enough to come back again and again, and we deliver outstanding and creative videos to convey their brand and message.
Our video production team is ready to take you from idea to finish, get in touch to get started today.
These are some of the reasons you should chose us for your next video project:
- Over 120 Satisfied Clients
- Nine Years of Experience Working with big high street brands Through to SMEs
- Creative and Experienced Video Production Professionals
- We Produce Attention-grabbing and Cost-effective Promotional Videos
- Full Video Production Service
- Creative Development
- In-House Equipment
- National Reach
- Distribution Support
- Great ROI
When your brand’s blog posts, piece content, video content or social media posts contain great content that helps your targeted audience and expresses the authority to solve problems, converting viewers to customers is easy.
Content marketing helps your business win new customers, as it enables your brand to create brand awareness through strategic content creation. Existing customers that are benefiting from your company website will usually refer your services to their circle of influence, leading to increased web traffic. Through content marketing, your business also gets to develop relationships with customers, leading to stronger brand loyalty and in-turn business growth.
Video Production Services
We can deliver everything you might need from a video production company. If you need a video production agency to inspire your audiences and fulfil your aspirations, we’re here to help you achieve that.
Our services in video production include strategy development, audience analysis, concept creation, storyboarding, writing scripts, talent sourcing, filming, animation, and video editing.
Your high-definition video is going to be imaginative, technically flawless, wonderfully aesthetically and on message. And it’s going to produce results.
These are some of the types of videos we offer:
Our skilled video artists, strategists and creatives make animations and videos extraordinarily memorable and engaging. These are perfect for social advertising and growing conversions to a landing page.
From HR and recruitment videos to training, internal comms and testimonials and case studies, our video production team have your needs covered. The films we make generate leads, drive landing page conversions, and make people want to do business with you! Check out our corporate video content production page.
Our brand videos will present your business at its best – showing your clients what your brand stands for and why they should choose you. They are great at evoking feelings and building confidence.
When you’re organising an event, you need your video event team to run a smooth production process, to be your ultimate brand ambassadors, and to react to the unexpected and fulfil tight deadlines without breaking a sweat.
Our social videos will assist you in broadening your campaigns, attracting supporters, creating communities, and promoting leadership. They will be tailored to perform correctly on the chosen platforms and, just as important, to engage your audiences and create social media chatter.
Whether it’s a new product or service, our promotional videos work hard for you. They showcase your products, elevate your brand, generate interest, improve SEO and give you the edge, even against established competitors.
For brands and organisations, we create beautiful, compelling TV commercials. And we always ensure that these ads meet the relevant advertising standards and secure the approvals required.
Video content provides an excellent educational medium. Our educational video agency is experienced and ready to help- whether filming lectures, producing online courses, trying to recruit more students, engaging alumni, or reaching a broad international audience.
Our Video Production Process
Not only do we produce videos, we also develop marketing strategies to guarantee that a large audience actually watches your videos. Here’s how we handle each video project:
- Set clear objectives and define success
- Research the audience and market
- Decide core messages
- Develop creative idea and story
- Script and storyboard
- Film, animate and edit
- Measure success
The different stages of our video production service include:
Your video strategy needs to align with your broader marketing plan, attract management buy-in, secure the necessary budget, and hit your KPIs. We can work on designing, presenting, implementing and measuring your strategy with you.
Content planning involves coordinating video production’s creative and logistical elements. Our expert team generates valuable content while also looking at the logistical details of the project, such as the type of video, a place for shooting, transportation, and resources.
Concept and Storyboarding
Using the data collected, our creative team can come up with a promotional video shoot idea. We understand that the video content planning must focus on your goals. Our creative team can make this idea a reality.
We switch to storyboarding once the concept has been approved, using graphics to demonstrate how the video shoot will come together. A series of graphics will illustrate the narrative, with notes on what will occur in each scene.
Video Production Service Strategy
Our production team comes together to carefully plan each phase of the video-making process to produce a marketing masterpiece for your brand.
Video Production Service And Post-Production
During the video production process and post-production, several operations take place. In the pre-production phase, many choices are made, which are then taken in the production phase during filming. Post-production is where every single attempt to produce the ultimate masterpiece is brought together.
To ensure that your video content receives as many views as possible, detailed brief and video distribution are essential. From optimising your YouTube channel to sharing internet videos, we will assist you in achieving maximum reach for your film.
Social media is probably the most common (and most popular) avenue where businesses share their videos. This makes perfect sense – social media is a place where people come together online to connect with others and brands alike. Naturally, videos are engaging, and platforms make uploading and sharing them easy. We help you harness the power of social media to make your video campaign a big success.
Our talent managers are skilled in pairing online influencers with brands on YouTube, Instagram, Facebook, Twitter and Snapchat for robust engagement. Across this country, we are handling hundreds of influencers for twelve months. What we offer:
- An authentic voice and guaranteed social promotion
- Involvement in the brand approval process on video content and comms
- Talent and rights management
- Unrivalled value on production and promotion
- Guaranteed reach, views and engagement with a bespoke campaign plan
Deliver your content worldwide, through the world’s most authoritative newswire, to outlets that your target audiences trust. Understand the full multi-channel reach and impact of your coverage across online, social, print and broadcast.
We also offer expert advice and consulting services to bring out the best of your video marketing strategy. We will pair your brand with the most popular and relevant names from our global network of hundreds of publishers.
To ensure your content reaches the right audience, we segment our publishers by geography, demographics and interest, and we can customise YouTube, Facebook or Instagram, to further drive visits and sales.
Paid Social (PPC):
We will use paid social to maximise the reach of your video; we are specialists in paid social and optimising it for the best result. If you want views on your video, paid social is going to be a must for our content seeding strategy.
Our Video Production Team:
At Prohibition PR, we have more than 16 staff internally, including directors, producers and editors. If we feel your brand video needs a special touch, we may also draft in the help of a cameraman or specialist with a particular skill. The team depends on the brief.
Video Production Costs
Our video costs vary greatly depending on what kind of video content you are looking for. We can create some impactful videos for as little as £3,000, which will work for some smaller business clients and be hugely successful. However, for our larger brand clients, the costs can increase depending on several varying factors from actors, a number of camera operators, sound team, lighting, make up amongst so much more. The best thing to do is have a clear vision for what you want in the video and then come to us with a clear brief, and we can provide you with a formal and detailed quote.
The Benefits of outsourcing your video production through Prohibition
You may go down your supplier list when thinking about outsourcing media manufacturing and call one of them to see if they can do the work. The issue with this is lack of confidence. After meeting them twice in your life, you can’t be best friends with someone, just as you can’t build a strong relationship with a supplier of video production if they don’t work on a more frequent, less causal basis with you. That’s why it should be called partnering outsourcing. Becoming partners with someone is about building a lasting partnership that will create better possibilities for both sides in the future.
Build Trust For Better Projects
Trust is an enormous factor in building professional relationships (and overall relationships). A production crew who understands your employees, needs, project, and style will operate more effectively than a random provider who has just given you the cheapest quote. It all comes down to reliability. Building a trusted relationship creates a sense of reliability, so your chosen supplier won’t disappoint you if there is a tight deadline.
High quality video production
You pass the work on to an experienced and resourceful company when outsourcing video production that can do the job and create something that really represents your brand and reaches the campaign’s goals. Outsourcing video production can provide you with a new view on your brand and generate a sharable piece of promotional material that can be used on your website, social media or email campaigns. With years of experience, a reputable video production company almost guarantees high-quality production and editing.
Access to professional actors and voice-over artists
A production company will have access to all the experts in their network, which means they are likely to employ creative and credible actors to represent your brand as authentically as possible. Voice-over artists are especially needed for animation to explain your product or service or teach your brand’s audience. Production companies can lease High-Quality recording studios to guarantee that the customer gets the most exceptional audio for their content.
Using In-House Staff Is Not Efficient
Around three-quarters of businesses are using their in-house employees to produce videos, which is time that could be spent elsewhere. In many of these situations, the employees have little experience with how to run the machinery as well as using the editing software to create an end product of high value. Over time, our concepts could be run by the in-house team, mainly if their primary function is not to produce content.
In many instances, in-house video production may be more costly as you need to consider renting studio or space expenses, renting machinery, sourcing actors, training less-skilled employees, and possibly paying your employees overtime when the project is very complicated. Not to mention the opportunity cost of your staff spending time working on the video project rather than concentrating on their primary duties, as well as the fact that the quality may be suffering.