What is meant by Mass media?
Mass media refers to a variety of media platforms that reach a wide audience through mass communication. There are several channels in the systems through which this interaction takes place. Often known as the mass media are the entities that regulate these technologies, such as film studios, publishing companies, and radio and television stations. Mass media is the means of communicating with the general public.
What is Broadcast media?
Broadcast media electronically transmit information through media such as films, radio, recorded music, or television.
Mass media and the influence it has on society
Mass media involves software targeted at reaching a mass audience. It is the primary communication method used to meet the vast majority of the general public. Newspapers, newspapers, radio, television, and the Internet are the most popular outlets for mass media. Usually, the general public depends on mass media to provide information in pop culture about political issues, social issues, entertainment, and news. For a reason, the media— the primary medium through which information flows — is known as the Fourth Estate. They wield so much power because of their presence and impact on society. A power that obviously disturbs some quarters. The media is so influential that their identity or credibility will be influenced by the negative reporting about an individual or organisation. On the other hand, positive reporting can also enhance that organisation’s image and reputation.
What is meant by Public relations?
Public relations is the art and science of managing communication between an organisation and its key audiences in order to construct, manage and maintain its positive image.
Why mass media has an essential role in public relations
Mass media are often called the power players in their ability to directly influence an audience in the relationship between public relations, mass media, and viewer. From the viewpoint of the mass media having the power to pass the salience of a topic to the public, the agenda-setting theoretical framework works. Nevertheless, without understanding the mechanisms by which mass media content is produced and presented, perhaps too much power is given to the mass media. This raises the question: who sets the agenda for the public? Practitioners in public relations can assist in the creation of mass media content by numerous strategic public relations approaches designed to promote and portray in the most positive way the company they serve.