Product launch PR agency
According to research, 30,000 consumer products are launched each year and 80% of them fail to meet their objectives.
With so much competition and the odds against success, it can be difficult to cut through the noise and create the buzz you’re looking for – this is the vital role effective PR plays for your launch.
A successful product launch can make your item an overnight success and generate long-lasting authority in the market, or it can also leave your brand unnoticed and face internal pressures. Product launch public relations are essential for highlighting your key messages, while positing your brand as the ‘go-to’ operator over competitors and ultimately helping drive sales.
Carefully planned product launches
From hitting international headlines with the launch of the world’s first poo powered pub (yes, you read that right) for Yorkshire Water, to launching the leading US energy drink brand, C4, into the UK market, through thumb stopping content creation and a growth-driven social media strategy, we understand that no two launches are ever the same.
That’s why our product launch PR services start with a period of learning. Whether that’s identifying your target audience or understanding how they consume brands via media platforms, we’ll base our strategy on real insight to ensure our campaigns create the buzz needed for success.
Not only that, but we also know that planning a product launch PR campaign can be time-consuming, costly, and hard to get right – so why not let our team of specialists do the hard work for you?
Brands that trust us for product launch PR
Our approach
Product launch PR
We can help drive hype in both the industry and the mainstream media in the run-up to your product launch, by distributing a press release to relevant journalists and publications.
Whether it’s to highlight a new sustainability initiative, or a market-first technology, we’ll deliver effective and creative PR communications that will create press attention and product demand.
Coverage like this will not only make your launch a success but grow your reputation in the industry and encourage people to purchase from you in the future.
Integrated product launch PR to elevate brand reach
Unlike many other PR agencies; we take an integrated approach when it comes to PR campaigns.
This means we cannot only support with our other services such as paid media, organic social media, influencer marketing, media relations, and creative content – but link offline and online marketing for a cohesive approach. Our PR team can implement everything from venue sourcing for a launch event, to supporting a campaign with celebrity endorsement and the PR plan execution.
Integrated PR provides an abundance of direct marketing opportunities to reach your potential customers in the everyday media they consume, so don’t miss out.
Social media to charge comms
Social media is only growing, with nearly half the world consuming it and new platforms hitting the market regularly.
With a multitude of channels on offer, developing your brand messages has never been more important for brand advocacy and sales.
A great way of creating a buzz for new products, social media campaigns, if done correctly, will allow your content to reach people all over the world.
With content creation, our team can truly show off your new product and spread awareness of the launch. Whether that’s in the form of shorts ideal for TikTok and Instagram Reels, long-form videos for your website, YouTube or LinkedIn channels, or educational and fun animations, our creative team can support you at every stage.
Paid social media to reach the audiences you want
Are you looking to reach potential customers for a store opening in a certain location? Our paid media team can target audience types such as locations, age, gender, plus many more – enabling us to reach the audience you want and command the best return on your budget.
When launching a new product, you want to create as much buzz as possible. Through paid activity, we’re able to heighten the performance of your organic social campaigns and circulate your brand content to a much larger audience than just organic content can.
Influencers to amplify brand messages
The right influencers can help build trust between your brand and your target audience. They are trusted and listened to among consumer audiences, as they share helpful and influencing viewpoints of products. When promoting new products, you naturally want a consumer’s first impression to be a good and everlasting one, so selecting the right influencers is key. Take out all the guesswork and let us, with the help of our expert tools, identify who those influencers are, and manage the relationship from start to finish.
Our team will make sure influencers are matched to your target audience, as well as align their values with that of your brand for a more seamless collaboration.
Product launch event
When you’re launching a new product, you’re competing against many other products that are already established in the market. One way to command attention is to run a ‘stunt-worthy’ event that will generate a buzz and make your product stand out over other brands.
Want to generate awareness for a new store opening? Our team did this for Kurt Geiger, as the designer brand opened its first boutique outside of London. Through media outreach and influencer marketing, the campaign, which won ‘Best Use of Digital and Social Media’ at the CIPR 2022 awards, achieved 32 backlinks, a social media reach of 700k, 122 pieces of social coverage, and media coverage in relevant titles reaching over half a million readers.
Events are our expertise; everything from a store, product, or partnership launch. We can deliver success and support the event with public relations throughout the process to help fuel press attention.
Reputation management
Even one negative interaction from consumers or the press is enough to make your brand a negative talking point, and your launch is yet another statistic – especially for a new brand.
This is why reputation management is key when it comes to your PR strategy for any launch. Communications need to be helpful and succinct. We’re reputation specialists and our team can offer guidance on how best to deal with a crisis, while helping prevent one from happening in the first place.
Why hire Prohibition for your new product launch?
A successful product launch can be the difference between making or breaking your business objectives – especially for start-ups.
You only get one chance to launch a product, so you want a PR agency that can deliver success.
We can do exactly that. We’ve been creating successful product launches for 10+ years, winning us over 45 awards in the process. That’s the difference between us and other PR agencies – our ethos is to create, engage, and convert your audience.
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What is a product launch?
What are the different types of product launches?
- Soft Launch: This is a type of product launch that is conducted on a small scale to test the waters. Soft launches are usually done in a limited geographic area or among a specific group of customers. The goal is to gather feedback and make necessary adjustments before the actual launch.
- Hard Launch: A hard launch is the complete opposite of a soft launch. It’s a full-scale launch with extensive marketing and advertising campaigns, aimed at creating maximum buzz around the product. Hard launches are typically more expensive than soft launches but can generate significant returns if executed well.
- Joint Launch: A joint launch is when two or more companies collaborate to launch a new product together. Joint launches can be extremely effective as they combine the resources and expertise of multiple companies to create a more significant impact.
- Re-launch: A re-launch is when a product that failed to meet expectations is reintroduced into the market after being improved or rebranded. Re-launches can be challenging as they require addressing past failures, but they can also be very successful if executed correctly.
Why is PR important for a product launch?
In the context of a product launch, PR helps to create a buzz around your product by generating media coverage, building relationships with influencers, and creating a positive reputation for your brand. Here are a few reasons why PR is essential for a successful product launch:
- Builds anticipation: PR can create anticipation for your product launch by generating pre-launch coverage that builds excitement among your target audience. This can include press releases, social media campaigns, and influencer partnerships.
- Increases credibility: When your product launch is covered by reputable media outlets, it increases the credibility of your brand and product. Consumers are more likely to trust a product that has been recommended by a well-respected publication or influencer.
- Reaches a wider audience: PR can help you reach a wider audience beyond your existing customer base. Media coverage can introduce your brand to new consumers who may not have heard of you before.
- Provides valuable feedback: PR can also provide valuable feedback on your product launch. Media coverage and social media engagement can help you understand how your target audience is responding to your product and what improvements you can make.
In short, without PR, your product launch may not receive the attention it deserves, and you may miss out on valuable opportunities to connect with potential customers.
How long does a product launch last?
