Author: Emily Wiswell

Influencer marketing has become a cornerstone of modern digital strategy, helping brands connect with audiences in a more personal and authentic way While celebrity endorsements and macro-influencers have traditionally dominated this space, brands...

In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

With festival season here, lets look back at one of this years earlier festivals - the influencer Olympics, more commonly known as Coachella What was once seen as just a festival in the desert has now become a key calendar event for brands and...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...

The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine...

In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...