TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...
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Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...
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In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...
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First thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...
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In the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...
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