Tag: social media ads

With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...

AI continues to be the topic of discussion in the latest social media advertising updates - from Meta adding even more AI features into its targeting options and making it easier for advertisers to sell through Advantage+ catalog campaigns, to...

As we kick off 2025, social media platforms are already making major updates that impact us advertisers From Meta’s decision to keep community notes off paid ads to Instagram’s new tool for testing content with fresh audiences, there’s plenty...

In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies From Meta’s expanded AI-powered Advantage suite, to TikTok’s revamped Academy and automated Smart+ targeting, platforms are...

Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...

This month we've seen more features to every advertising platform which all marketers should be aware of More AI advancements mean more AI features are coming to Meta and TikTok While LinkedIn adds new newsletter boosting option to its offering...

Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform...

Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the...

Yet another month filled with interesting social media ad updates that every marketer should be aware of From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the...

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements Here we are going to take a look at the differences between the two and pick out the benefits that...