Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...
Read More
In the fast-paced world of public relations, staying ahead of the curve is essential for crafting impactful campaigns that resonate with target audiences Newsjacking, in simple terms, is strategically aligning your brand or message with trending...
Read More
