Prohibition has expanded its reach to cover the Australian market, as it forms an agency alliance with award-winning Sydney-based experiential, social and PR outfit, Rinsed.
The move will see Prohibition able to offer its domestic clients a route into the Australasian market, as well as strengthening its ambient media and experiential offering. Meanwhile, Rinsed will also be able to leverage Prohibition’s wealth of expertise in the UK, and social media knowledge. Prohibition will also provide consultancy services to a range of Rinsed’s existing clients, and is already jointly working on Australia/UK projects for bed manufacturer, Sealy, and print, design and web group, Snap, both of whom have operations in the UK and Republic of Ireland, respectively. Rinsed will also provide creative and strategic consultancy to Prohibition, allowing it to develop its experiential marketing services in domestic markets. Rinsed is an award-winning agency agency that specialises in gaming and consumer technology. It works with a wide range of brands including Microsoft, Activision, and Xbox – famously launching the brand’s new console by turning Sydney tower green.