Yet another month of exciting ad updates for us to delve in to. AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. Here’s the latest!
Meta ads can now detect offers on your website
Using a new tool, Meta can now detect existing offers that are listed on a company’s website and display these on your ads. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising. Within this, Meta can also choose when to display these promotions, based on a user’s previous ad activity.
Avoid 30% fee for boosting through iPhones
Meta is now expanding its 30% charging fee for boosting through Apple devices to more regions. This was something the company introduced to the US back in February this year and is now being rolled out further. Essentially, Apple takes a service charge for boosting posts through its devices. To avoid this, Meta recommends boosting through its websites, rather than in-app so it doesn’t count as an in-app purchase to avoid the service charge.
Meta’s AI is testing automated variations on Reels
Meta seems to be implementing AI everywhere it possibly can, the Advantage+ Creative tool has already been working for advertisers through its image expansion and optimisations tool and this is now being brought over to Reels. Meta is testing how Reels can be A/B tested using AI variations of uploaded content. This will all be automated through the AI meaning business pages won’t have to do a thing other than allow the AI to test the variations.
The AI will create different versions of reels with various captions and same them to different audience segments to maximise performance – pretty impressive if you ask us.
New placements: Scroll stopping ads on Instagram and Story overlaid ads
Everyone loves an un-skippable ad right? Well Meta is looking to introduce these on its Instagram feeds. For video ads, some users have experienced the platform not allowing users to continue scrolling until they have viewed the video. This is displayed with a timer at the bottom of the screen showing users how long of the video ad is left before they can continue scrolling. Bad for the general Instagram user, but great for us marketers.
Along with this, Meta is also testing overlaid ads on its user’s stories. Imagine going through your friend’s stories and all of a sudden you get a pop-up ad over your friend’s story from a brand – that is what is being tested. A very intrusive placement for Instagram to be testing, however so far users have only seen Meta’s own properties being advertised this way so this may not be available for all advertisers.
Meta’s engagement ‘bait’ issue
As advertisers we may have ran into the issue where Meta rejects your ads for ‘asking for engagements’. Very annoying for those trying to promote giveaways with entry mechanics with a comment or tagging a friend. Thankfully Meta has shared some clarification on what is and isn’t allowed and also highlighting why longer reels might not be getting as many views as your shorter content. Meta’s algorithm will reduce your exposure on Reels longer than 90 seconds, they are still allowed to be posted but Meta has clarified that the algorithm will share this less.
Influencer statistics to be added to Instagram pages
A well sort after influencer tool looks to be coming to Instagram, allowing brands to be able to look at influencer’s follower, reach and engagement figures. These figures represent the data from the past 30 days, allowing brands to gain real insight into the statistics of these potential brand ambassadors. This could save marketers a lot of time when digging around for statistics in the future.
Potential for less competitive ad bids on TikTok
With TikTok potentially being banned in the US, there will be overall less spend coming through TikTok advertising. This means that some major global businesses will be spending less on the platform, meaning ad placements will be less competitive, ultimately lowering the competition and the cost of your ads.
TikTok trends insights
TikTok has shared its ‘What’s Next: In Action’ report, which is a must-read for all those working in social media. The platform originally released its ‘What’s Next 2024’ report back in December of last year, this updated report looks at those predictions and shares insights into the key trends and the evolution of its predictions throughout this year. The report shares valuable insights into key trends, the best hashtags and user behaviour shifts.
TikTok shopping insights
TikTok has also shared a shopping trends guide for the social media marketers looking to convert sales on the platform. The report highlights where you can find key shopping trends and lists some best practices for ad creative that can be created in the platform itself.
Audience activity to be added to X Premium
Yet another feature is being added to X Premium. Subscribers to the service can now access audience data, to be able to see when their audience is the most active on the platform. This is great for marketers as advertising campaigns can now be scheduled to run within those most active times, meaning your ads will be delivered at the best times
LinkedIn ads new AI tools and premium video placement
LinkedIn is leaning more into its AI offering, introducing ‘The Wire’ a video sponsorship placement where companies can run in-stream video ads on trusted publisher’s content. This is great for advertisers hoping to give their ads more credibility by delivering on specific page’s content.
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
For more interesting articles from us check out these posts:
- The Rise of AI in Content Drafting
- Top Tips for Working with Micro Influencers
- Social Metamorphosis: Five AI Trends that are reshaping Social Media
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