19 Dec 2012

Is 2013 finally going to be the year MySpace makes a big splash again?

Talks have recently turned to the once trendy and dominating social network site MySpace. Preparations have been taking place for

19 Dec 2012

Talks have recently turned to the once trendy and dominating social network site MySpace. Preparations have been taking place for the sites return next year which Specific Media, the new owners, have promised users a bigger and better site. Focusing on music, movies and the fans – it believes that “artists are really tired of sending their fans over to one platform to listen to music, another to watch a social stream, and a different place to watch videos, buy merchandise or even purchase tickets”. The owners seem very convinced and it seems they are planning for a huge success. However, it has to be pretty good if they are preparing to dominate the social media world again!

I remember as a teen, the two big social sites that we used religiously were MSN chat and MySpace. MySpace was definitely the new big thing for my generation however, over the years it has received a lot of criticism, and the spotlight has turned to other social media platforms as it failed to innovate. I have to say it is going to be interesting to see how the new beta version will take to music fans, musicians existing and potential users, and will it welcome back old users?

A few pros and cons of MySpace as we know it:

1. MySpace was the birthplace of those hideous profile pictures that we still witness on Facebook.

2. It started a trend where users can collect friends in once place and choose their favourites (not all REAL friends)

3. You have a choice to customise your background profile.

4. A profile song will start playing every time you visit a another person’s site

5. It was the first huge social network site for music lovers to listen, share and learn more about their favourite bands.

6. The irritating constant messages from bands getting you to connect to their profile pages.

The new site definitely looks a lot more user friendly than the previous version. The site centres on the use of great graphics and stunning visuals, it has new features like a player which sits at the bottom of the page, letting you sort your playlist and listen to songs. It is obvious to see that they have taken inspiration from a mix of Twitter, Facebook, Spotify and Pinterest combining them all in one. Is that what we need, one big social site instead of several different ones? It will make things a lot easier, but if this hits off would it mean deleting your Facebook and Twitter accounts? I know I would find it that hard to do as I have had years of photos and contacts to delete and add again.

With all this in mind it may not become THE best social network site, but the promises and expectations that have been set it has a pretty good chance at least within its competitors i.e. Spotfiy.

So if you’re interested you can request for an invitation here.

And see for yourself if MySpace is going to be the next huge hit in 2013.

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  1. Christian Lawley December 20th, 2012 10:42AM

    Great post Rokhi. I think it could do really well but it needs to be done right. Whilst it may focus on visually wowing users, the thing I like about Facebook and Twitter is that it is, for the most part, a simple design. Like you said it would be difficult to see people moving completely away from Facebook to Myspace with the amount of pictures that have built up there.

    I do like the idea of the focus still being on bands and musicians and providing a one-stop-shop where you can buy tickets and t-shirts, watch videos and listen to playlists. That was part of the reason I liked Myspace when it first came out. Facebook has had the chance to develop something with bands and has wasted it in my eyes, giving Myspace a way back in.

    • Rokhi Mohamedi December 20th, 2012 2:41PM

      Hi Christian,

      Thanks for your comment! I think you’re right in saying that MySpace has an advantage over Facebook and also Twitter when it comes to music, but in my opinion that’s about it. Other than creating a good music site for music fans and musicians I don’t think it will be used for much more!

      Having said that I know I will probably create a new account just to have a good nosy to see what all the fuss is about 🙂


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