Prohibition PR | B2B Influencer Marketing PR Agency

Prohibition PR B2B Influence

Taking a fully integrated approach to social media, content marketing, video production, influencer relations, and paid social, Prohibition’s work delivers media exposure, brand awareness and new revenue streams.

In 2019 along with eight other awards Prohibition won the CIPR’s award for Best Corporate and Business-to-business Campaign and the Best PR Agency of the Year for the third time. It also smashed all records in the CIPR’s history by scooping eight awards including Best Use of Influencer Marketing.

What Is B2B Influencer Marketing?

Influencer marketing at its core is about brands engaging and developing relationships with individuals that have the relevant topical expertise, reach and resonance aligned with the brand’s goals. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are; this is where Prohibition’s experience and creativity can help. Our B2B content campaigns are designed to bring together influencers around a topic that is key to your mission and marketing goals and expertise.

How B2B Is Different

Influencer marketing has been here for a longer time than people might think and is snowballing among B2B marketers.

If you think of influencer marketing, you probably imagine popular YouTube figures working with beauty brands or other consumer brands working with prominent people. But the marketing of B2B influencers does not necessarily look the same.

The overall concept is identical, but the influencers, types of content and the rest of the process can be quite different.

Why B2B Companies Should Be Advertising Through Influencers

Influencer marketing can help your brand when implemented correctly, to connect with prospective customers who would otherwise ignore your messages/traditional advertising.

Prohibition specialises in partnering with brands and influencers to deliver highly effective and authentic marketing campaigns offing a combination of traditional PR, social media, influencer marketing and media buying services that build trust and engagement.

How Influence Works In B2B

Businesses trust each other more than the messages from brands; and therefore, B2B influencer marketing can be a considerable boon for your product or service.

By putting some of the lessons learned by B2C companies into practice over the past several years, B2B brands can make the most of their influencer partnerships. However, there are significant differences.

Types of Influencers

Nano Influencer
Micro-Influencer
Celebrity Influencer
Activists
Journalists
Photographers
Blog Influencer
Social Media Influencer
Key Opinion Leader
Thought Leaders

Brands That Trust Us

Social Media Marketing

B2B Services

Choose The Right Influencer For Your Brand

The trick to success is scalability, whereas one nano/micro-influencer will give limited reach, achieving ubiquity and buzz by engaging with a small army of niche influencers not only delivers higher value, enhanced engagement, credibility and reach.

Remember this when planning your B2B marketing and social media strategy.

Reach:

Defined as the number of influencer followers. Reach can be determined by the number of followers on social media, blog readers or the number of visitors to the website of an influencer.

Relevance:

If you want to reach your target audience, you have to make sure your influencers are essential to your business. Ensure that their niche aligns with your name, company or industry.

Resonance:

Having a lot of followers on social platforms doesn’t necessarily mean that an influencer has a high rate of interacting with your potential customers.

Our B2B Influencer Marketing Services:

Prohibition PR is a full-service influencer marketing agency that creates and executes strategic campaigns to deliver measurable results at scale.

Influencer Sourcing

Every influencer needs to identity with your brand. We will recommend the best ambassador or influencer to raise your brand profile. Our experience is critical as the one misstep, or poor choice could undermine a brand’s online marketing campaign strategy indefinitely.

Influencer Campaign Optimisation

We continuously optimise our strategies using real-time data insights to drive measurable results. When implemented correctly, influencer marketing will help get your products or services on the radar of prospective decision-makers.

Influencer Campaign Management

Prohibition offers full influencer campaign management. We manage the entire program and keep track of the program’s results in real-time, helping brands and advertisers amplify their campaigns to reach the most relevant, engaged, and useful audiences.

Monitoring, Reporting And Measuring Success

Reach doesn’t tell you all that much about the effectiveness of an influencer. Furthermore, the scope doesn’t necessarily correlate with the bottom line of a company. Our successful B2B marketers will look beyond ‘standard’ metrics to see value across the entire customer lifecycle.

Beyond Social Media – Get More From Your Relationships

Influencer marketing is not limited to influencers pumping out content on social media–seek and invite them to talk at your events to boost your reputation further and get the most out of your relationship.

Determine Your Campaign Goals

Know what you want to accomplish

B2B companies often want to align their product or service with strong spatial thought leadership and industry knowledge and build credibility to attract prospects.

Want a celebrity?

Make sure synergy does exist. More and more B2B companies are seeking alliances with celebrities such as sports stars. While this can be perfect for visibility, but keep in mind these relationships will not always deliver on thought leadership.

Keep your ROI top of mind

You can calculate whether your investment in the partnership with influencer B2B is worth it. Online, you can calculate whether webinars, podcasts or eBooks created with an influencer from a third party perform better than those created with your internal experts.

Our Primary B2B Influencer Marketing KPI’S

Brand Advocacy

How It’s Measured: Volume of positive brand mentions on activated social channels, campaign hashtag usage, landing page shares, and digital share of voice.

Content Engagement

How It’s Measured: Influencer social post engagements, podcast listens, video views, email and content clicks, view times and website bounce times.

Brand Awareness

How It’s Measured: Potential reach based on the audience size of the influencer, paid impressions, and web traffic.

Conversions

How It’s Measured: Direct sales, lead captures, and event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data.

Audience Growth

How It’s Measured: New social media followers (on one or more of your brand channels) and email sign-ups.

How can Prohibition help?

Integrated PR and Influencer Marketing

We’re able to merge the B2B marketing worlds of content production, social media, paid media, PR, and out-of-home advertising to maximise your influencer marketing campaign impact.

In addition, we can combine your offline and online marketing to make your campaigns work harder. This means we can also support with areas such as event marketing to generate word-of-mouth promotion. And don’t just take our word for it, we’ve worked on various projects with brands such as Black Sheep, Primula, and Yorkshire Cancer Research.

Experienced B2B Influencer Marketing Agency

Over the past 10+ years, Prohibition has been working with a number of different industries to deliver influencer campaigns such as luxury PR, retail PR, food PR, drink PR, and many more.

Not only that, we’ve bagged lots of awards along the way. Over 45 to be exact, including many for our B2B campaigns, so you can trust that you’re in good hands with us. Whether you need our help to create content or amplify an influencer campaign, we can support you every step of the way.

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What is Influencer Marketing?

Influencer Marketing is typically a digital marketing strategy that involves a third party, usually a personality or celebrity on social media websites, that will advertise your brand or product to their followers.

What is the best influencer marketing platform for B2B?

Without a doubt, it is LinkedIn. You will find marketing influencers on Instagram or other social media websites, and some

success might be found there. Still, the infrastructure of LinkedIn is the perfect environment for top B2B influencer discovery. It is also a great place to find business advice.

What are the differences between B2B and B2C Influencer Marketing?

Typically, B2C will work alongside an influencer, for a short time, looking for quick sales to individual consumers. B2B is usually working with more money, a more protracted campaign with potentially more time needed to reach their campaign goals as well as other businesses being their consumer. It is also arguable that there is no such as Bryan Kramer (one of the foremost B2B marketing influencers) once said: “There Is No B2B or B2C: It’s Human to Human”!

How do businesses decide their influencer marketing budget?

Unfortunately, there is no science for deciding how much to spend on an influencer marketing campaign. It all depends on your brand, your available budget, and your goals. If you’re still unsure as to the effectiveness of B2B influencer marketing, you might start small but just remember a small investment usually means a short return. Prohibition PR can and will help you to create.

What problem is influencer marketing solving?

These days, in the age of digital technology, traditional advertising can be blocked entirely via ad-blocking programs or apps. More than 25% of people blocked ads in 2018. Influencer marketing gets around this.

Do we offer social media management services?

Yes, our services don’t stop at B2B influencer marketing! We’re a specialised social media agency, offering a wide range of services, including social content creation, social listening, paid social advertising, and more.

Business to Business (B2B) Influencer Marketing Agency