Believe it or not the time of year has come where the Christmas briefs are coming in thick and fast, which has us thinking about the beautiful campaign we created for leading high street jewellers, Goldsmiths, for Christmas 2017.
We were so excited to work on this fully integrated campaign, which not only involved the design and execution of Goldsmiths Christmas in-store and online, but also led us to work with the gorgeous influencers Frankie Sanford and Sammi Maria.
‘Your Christmas Story….it starts with Goldsmiths’ was the chosen strapline and as the title suggests, the campaign centred around the magical and everlasting memories that are made through giving and receiving gifts at Christmas.
We filmed a series of real people telling us their Christmas tales of when they had given or received a special gift, as well as Saturday’s singer and TV presenter, Frankie Sandford and vlogger Sammi Maria. We encouraged customers to submit their magical stories via our online Christmas hub and each week the best story won a Goldsmiths gift voucher. Our two influencer videos received over thirty one thousand views in total, and the total reach for all of our videos was 1,016,827 at the time of writing.
To bring the campaign together we created an animated brand video that featured on the Goldsmiths website and set the scene for Christmas 2017.
Lastly we designed the in-store look and feel by creating storybook-style digital screens that were implemented across all of the Goldsmiths stores nationwide.
This campaign looked great, worked across all channels and was hugely successful and we couldn’t be more proud to have worked on this great project! The full Christmas hub we helped put together can be seen here: https://www.goldsmiths.co.uk/c/Christmas/