Author: Sadie Straw

April Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight In 2025, UK brands went all out, with some winning headlines and others raising eyebrows From footlong-flavoured shakes to...

Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...

In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...

According to a recent report in The Guardian, 28% of young adults in the UK do not drink alcohol at all This demographic shift is part of a broader trend towards mindful and moderate drinking—a lifestyle that emphasises quality, health, and...

In the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences While this strategy can yield humorous and engaging results when executed authentically, it risks appearing...

As the festive season kicks in, the scramble to get Christmas gifts begins For brands, this is an opportunity to shine, being included in curated gift guides, published by media outlets and bloggers, is a common marketing strategy Not only do...

In the marketing and communications industry, tapping into key dates on the calendar is a common strategy From major retail milestones like Black Friday and Valentine's Day to more niche awareness days such as National Dog Day or National...

In this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...

One of the most effective tools to ensure target messages reach the right audience is the PR newswire But what exactly are PR newswires, and why should they be considered as a useful tool Here we will take a deep dive into the tool and explore the...

A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...