Another month means another round up of PPR news – and what a month it’s been!
From filming the 50th episode of our ‘Embracing Marketing Mistakes’ podcast, to a new project win, brilliant coverage and a whole load of great work, August was a cracker. Who says summer is quiet in PR?
🎧 Our must-listen podcast eps 🎧
IT’S A 50th PODCAST SPECIAL!
Can you believe there’s been 50 episodes of the podcast? We can’t either!
It’s been so fun to connect with other brands and marketing professionals, and share a laugh and a f*ck up along the way. We’re so excited to bring you more great content but for now, there’s only one thing to do – and that’s listen to our extra special episode celebrating 10 of our most favourite mistakes.
A delicious project with Thai Leisure Group 🏆
We’re thrilled to once again be working with Thai Leisure Group! The 20th anniversary of the iconic restaurant, Chaophraya, is coming up and we’ve been brought in to help them celebrate it in style.
Keep an eye out for the exciting activations we have planned… 👀
⬆️ Blogs for strategy
- ‘Relations’ is quite a key part of Public Relations – and in this blog, we talk about why maintaining a human touch is so important in comms.
- AI and CGI is not the enemy and in fact, can seriously up your campaign game. Here, we take a look at some of the brands making the most of tech in their marketing.
- Influencer marketing is a cornerstone strategy for brands looking to create authentic partnerships and connect with their audience. Check out our handy list of dos and don’ts when it comes to all things influencers.
📰 News that grabbed us
- Meta has removed the ‘exclude’ function in its audience targeting, after revealing that campaigns using this tend to perform worse than those that don’t. It’s Advantage+ all the way!
- As part of its bid to encourage more in-app purchases, TikTok has agreed a deal with Amazon – allowing advertisers to sell Amazon products in the app. Users can link their Amazon and TikTok accounts and do all their online shopping in one place.
- M&S has revealed it is now spending as much of its budget on social content as it does on TV adverts, in an attempt to reach more Gen Zs.
Drip x Spurs Women ⚽️
You may have seen that Drip and Tottenham Hotspur Women have partnered up – and Drip is its Official Front of Training Wear partner for the 2024/25 season!
We’re thrilled to have supported our lovely client, Drip, with the announcement. The team achieved a whopping 26 pieces of coverage across key culture, trade, national and regional titles.
Life at PPR ☕️🗓️
We’re riding the 50th episode high on the podcast, so here’s another little reminder to listen to us as we regale you with tales of our fav f*ck ups.
Speaking of podcasts – we think we’ve gotten quite good at them and want to help your brand get good at them, too. We’ve got a fantastic webinar coming up all about powering up your pod strategy and integrating it into your marketing. Sign up here!
📱 Tik-Talks 📱
TikTok continues to up its game, make effective use of partnerships and pop culture trends, and take up WAY too much of our time. Thoughts are with those in the office listening to us saying ‘very demure’ on repeat.
🎵 Sabrina Carpenter has *finally* dropped her highly anticipated album and TikTok has created an immersive in-platform experience to celebrate. Fans can complete interactive tasks to unlock a limited-time profile frame, catapulting them into their Carpenter era.
🦆 We stay obsessed with the RSPB TikTok account. Leaning into the ‘unhinged’ content style loved by Gen Zs, the account’s videos are racking up engagements, and keen viewers are tuning into ‘Bird of the Week’ every week (us included).
📢 Marc Jacobs teamed up with Nara Smith, an influencer known for creating products from scratch (even sunscreen – you heard that right), for an ad about its iconic Tote Bag. In a video that has been dubbed ‘top-tier marketing’, Nara mixes a variety of baking ingredients, and magically ‘bakes’ up a brand new bag.
You can watch us being a bit silly over on our own PPR TikTok riiiiiight… here!
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
For more interesting blogs check out:
- 10 Crisis Communications Campaigns Unpicked
- AI and Media Relations: Building Stronger Connections, Faster
- The Power of PR Newswires: An Essential PR Tool
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