A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...
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The food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...
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Update: We have a more recent article and you can check out our top PR Crises from 2021 We’re just about halfway through 2020 and already a selection of PR crises have occurred Some have taken place due to campaigns by PR and marketing teams not...
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