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Social media advertising

Viewing posts from the Social media advertising category

Goldsmiths 2019 bridal campaign – The Perfect Match

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients.

This week saw the launch of our latest bridal campaign for Goldsmiths. We were tasked with creating content encouraging soon-to-be engaged couples around the UK to consider buying their engagement ring and wedding rings together – rather than the more traditional route of buying the engagement ring first. Goldsmiths offers some stunning bridal sets that can help to cut down on costs, without   comprising on style or diamond quality – THE PERFECT MATCH.

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Social ad best practice – five things you’re doing wrong and why

What is Facebook Advertising?

Three years after the launch of one of the most prolific social media platforms, Facebook made the lucrative decision to launch an advertising capability within the channel. Facebook advertising has become known within the industry as one of the cheapest ways to advertise online, over Google PPC and traditional web ads. When used correctly, advertising on Facebook can also be much more targeted than other forms of advertising, making it even more effective – no wonder that in 2018, it controlled a 20% share of the entire digital advertising industry.

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Facebook to make brand’s advertising spend visible (blame the Russians)

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.

While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.

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We shall fight them on the beaches; we shall fight them on Facebook

In the next few months, politics will be all over the news agenda with the EU referendum, campaigning to either leave or stay in the EU.

At one point, campaigning meant that a group of people would knock on every door in the street and persuade you to listen to their point of view and vote alongside them. However, just like everything in recent years, campaigning has changed with the times. 

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Is there a ‘right’ way for sponsors to advertise on personal twitter accounts?

clip_image002Nike, Wayne Rooney and Jack Wilshere have recently come under scrutiny for advertising tweets that Rooney put out on his personal account.

The main issues that the ASA had with Rooney’s the tweet back in January was that it wasn’t made clear that it was an advertisement. Nike argued that ‘the players were only communicating with those who had chosen to follow them and both were well known for being sponsored by Nike’, and that they would of all been aware of the current campaign. Yet the ASA pointed out that not all of his followers scanning their feeds would be aware of his sponsorship deal of Nike’s current campaign, thus the tweet crossing the line between personal thoughts and advertising the brand.

I agree with Nike in some way, as it is clear to me that the tweet did not come naturally from the player, however to many people with a lesser knowledge this may not have been quite as obvious. So when and how is it acceptable for brands and campaigns to advertise via personal twitter accounts, if at all?

Other companies and big celebrities have been getting away with such tweets by including hashtags like ‘#ad’ or ‘#spon’. These additions certainly announce that the tweet is an advertisement, but in my opinion turn the tweets into something completely different, a cheap ad, instead of an insight into the person’s life. To me this instantly loses credibility for both parties.

In my opinion, advertisements and personal twitter accounts should stay completely separate, people do not follow someone that they are interested in to be fed cheeky and cheap adverts. And with new techniques developing all the time it will be interesting to see how promoted tweets and advertising on all social media adapts and evolves.

This post was not an advertisement.

Will the ASA affect the way we use Twitter and Facebook?

As of today, the Advertising Standards Authority (ASA) has the power to monitor companies’ website content in a similar way to ‘paid for’ advertising. What’s more, you may think twice about what you post on the likes of Twitter and LinkedIn, as they too could be placed under the microscope.

So, is this an invasion of our rights to freely promote ourselves and our businesses, or is the ASA acting as a result of complaints from people who don’t understand how websites and social media platforms work?

According to the BBC, the ASA has received more than 4,500 complaints since 2008 about the way text has been worded on websites, leading to tightened monitoring. However, when you think many of these could have been from ‘busybodies’ who have nothing better to do than pick fault at the tiniest of details, you have to worry!

Don’t get me wrong, I’m sure many observations are perfectly justified, but without wanting to sound like I’m stereotyping – the kind of people who complain are often those who don’t have a clue about modern communications, which is why it seems ludicrous that Facebook, Twitter and LinkedIn could fall foul of meddling individuals’ misinformed actions.

Quite frankly, it appears to be a move by the ASA to get in line with emerging communications channels, which are here to stay, rather than a plausible requirement. After all, I’m sure there are far shadier targets they should be focusing their efforts on rather than typical B2B brands!

Personally, I don’t think social media platforms will be affected as the ASA only monitors sites which are UK-owned – i.e. those using the .co.uk domain suffix. Therefore, Facebook for example won’t be at their mercy quite so much. Besides, the transient nature of online content would make rules difficult to administer anyway.

That all said, it does serve as a reminder not to become complacent about your social media dealings and as a word of caution, think carefully what you post about your company or products – Big Brother is watching you!