As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. Here, we’ve put together a round-up of those that have caught our attention recently. Let’s take a look!
Bella Hadid’s spray-painted dress
Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right.
The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used. We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. A really unique stunt that captured the worlds attention!
‘Smile’ hijacks baseball game with creepy actors
Paramount Pictures planted actors in the crowds of baseball games to promote their new psychological thriller, Smile.
The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media.
Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy. Going to a game this weekend? Watch out for the smiles! 😃 pic.twitter.com/aC3sqZjWvI
— Erik Davis (@ErikDavis) September 24, 2022
Channel 4’s ‘Make Me Prime Minister’ campaign
Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern.
The campaign launched with posters displaying a Channel 4 designed government crest and fake attention-grabbing policies such as ‘Pubs to open for 24 hours a day’ and ‘Mandatory military service returns at sunrise’. The travelling lectern passed through London, Manchester and Glasgow where the public could stand and answer questions like the prime minister. We’re all familiar with the No. 10 lectern and everyone loves to talk about what they would do if they were in charge – so this is great work from Channel 4 to promote the series.
Muddy runway for Stockholm Fashion Week
Kuling, a Swedish clothing brand for children, chose a unique and child-friendly way to showcase their range of outdoor kid’s clothing for Stockholm Fashion Week – by creating The Mud Runway!
The Mud Runway was built on a playground in the centre of Stockholm, and featured obstacles for the young models to clamber over in the outerwear. The brand wanted to give children the opportunity to wear clothes that allow them to be themselves and highlight what they think a fashion show should be. Kids will be kids, and Kuling have taken this into account by creating outerwear that is both cute and actually practical for children. This went down really well on social media, and we’re not surprised. Brilliant campaign!
Become a baller with IKEA’s ‘BallerCard’
IKEA Australia recently launched an exclusive ‘BallerCard’ to reward their 250 most loyal IKEA Family members with – and we’re so jealous – free meatballs for a whole YEAR.
To up the exclusivity, this card membership is obtained through invite only and they have already been delivered to members doorsteps. Members can redeem their free meatballs at any IKEA Australia store, every day for 365 days, and can choose from meat, chicken, veggie or plant balls. The membership has been dubbed the most exclusive in the world due to its limited circulation – coming in at 591 times rarer than an original Picasso! We love IKEA meatballs and we love this campaign.
For more interesting articles from us check out these posts:
- The best ways to respond to a PR disaster in the age of social media
- What is content marketing and how can it help your business?
- The importance of storytelling in PR
At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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