Boasting three universities and numerous colleges, Leeds is home to thousands of students. As they returned to the city for a new academic year, we helped our client, and leading leisure destination, The Light, welcome them back with an exclusive event, The Student Hub.
Open for business for two days during Fresher’s Week, The Hub was a zone of fun and freebies from the centre and its tenants. Students could ‘tweet for treats’ at the exclusive tweet shop, browse a variety of pop-up shops, exhibit their talents at an open mic session, get medical and fitness advice, and take on an fitness challenge.
Aiming to raise awareness of the centre with a student audience, and drive on and offline conversation, The Student Hub was buzzing for the whole two days. The dedicated hashtag reached more than a million people across, there were spikes in engagement across The Light’s social channels, its online community grew significantly and student footfall improved by 30 per cent. It certainly shaped up to be a major event in the Freshers’ calendar.
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