We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!
Instagram made a change to video uploads meaning that all videos are now shared as reels (1080 px x 1920 px dimensions) which should be considered when planning any videography for Instagram-focused campaigns. Alongside this, Instagram also followed up with an in-app reel scheduling option allowing users to schedule reels up to 75 days in advance.
You can still share videos as part of a carousel and can mix this with photos – in this case, the video should be sized square (another videography/dimensions consideration).
Users can now add collaborators to Facebook reels in a similar way that Instagram Brand Collaborations work. The content will appear in both feeds as if posted from both named accounts.
Facebook reels have also been implemented on the channel and can be scheduled through Meta Business Suite – although there are more editing options through the native reel composer on mobile.
Twitter Blue subscribers are now able to share up to 4,000 characters in a tweet and also edit tweets up to 60 minutes from posting, for a maximum of five edits – a long awaited feature!
Users can now also share up to four pieces of media with your tweet – but it’s good to be aware that maximum video length is 2 minutes and 20 seconds, with a 512MB limit.
TikTok
To support increased sharing across other platforms, users can now save videos without the TikTok watermark. This is a real step forward for multi-channel campaigns to really make use of the TikTok editing functions.
TikTok also implemented a boosting function similar to rival platforms – enabling users to ‘promote’ TikTok videos for: Views, Website Visits or Follows
LinkedIn now has a native scheduling tool, allowing users to schedule in the platform itself (including documents, typically used as a hack to share ‘carousel’ posts)
LinkedIn are ever-improving their boosting processes – recent activity has shown that boosts using the on feed ‘Boost’ button are performing better than setting up the boost in Campaign Manager using existing content (contrary to other platforms).
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
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