Website

What Is A Website

A website or “web site” is a collection of related web resources, such as web pages, videos, images and/or text content. Websites are traditionally built using HTML/CSS and consumed via web browsers such as Chrome, Safari or Microsoft Edge. Websites are typically identified with a domain name and published a web server.

The phonetic pronunciation was “Web site” (sometimes capitalised as “Web Site”). Since “Web” is a proper noun referring to the “World Wide Web”, this modification has become infrequently used, and the term “website” has evolved into the standard spelling.

Types Of Websites

Websites have many functions, e.g. personal websites/blogs, commercial websites, government/informational websites including and not limited to non-profit organisation websites and social media.

Websites can be the product individuals, businesses or other organisation, and are usually devoted to a particular topic or purpose.

Domain Names

Every website is identified and accessed by a unique series of numbers called an IP address. This mechanism was deemed not to be user-friendly and augmented with domain name servers (DNS). A domain name describes the words used to identify a website when entering an address into a web browser. Also known as a URL or Universal Resource Locator, like an IP address, each URL is unique to each website.

Static Vs Interactive Websites

Websites can be broken down into two broad categories — static and interactive. Interactive websites form part of the Web 2.0+ collective and allow interactivity between the site owner and visitors or users of the site. Static sites serve or collect information but do not permit direct involvement with the viewer or users.

Contact us for a free, no obligation 30-minute consultation to discuss your challenges and overall objectives. We guarantee our service to be efficient, insight led and super professional.

Web Servers/Hosting

A web server stores and delivers information to the clients/web browser that requested it for a website – such as text, photographs, video, and application data.

Digital Marketing

As interactive content management driven websites have evolved, many of the barriers to building and updating websites have fallen away. A multitude of new disciplines have developed including digital marketing, content marketing, blogging, video marketing, social media, digital Public relations, analytics and search engine optimisation.

Brands That Trust Us

What Makes a Food and Drink Brand Go Viral?

Every food and drink brand wants a viral moment  The frustrating bit Some brands seem to stumble into them whilst others spend months planning campaigns that barely make a ripple  When you look at the food and drink brands that have…

Why Food and Drink Marketing Isn’t about Food and Drink

The food and beverage sector is one of the toughest to cut through in It’s chaotic and competitive with the tightest of margins, but if you win, you win big  So, in an extremely noisy industry, how do you get heard You might think the answer…

Influencer Marketing: Why Niche Matters More Than Reach

Attention is the new currency  As people rethink where they are spending their time and attention online, influencer marketing is changing with them In the past, brands measured success by reach, impressions, and engagement, favouring creators…

Our Latest Work