FMCG Brand Development And Specialists
FMCG stands for fast-moving consumer goods. And, as you can probably guess by the title, the industry moves fast, with new brands popping up all the time – this means creativity and brand development is integral to getting ahead in the market.
FMCG businesses are not only trying to increase brand awareness of their products among consumers but to key stakeholders, so they sell their products in their stores.
We can help you achieve your business goals. Prohibition won (Gold) at the CIPR Awards 2022 for Cooperate and Business Communications Campaign of the Year with Fentimans – we can get your FMCG brand noticed.
Our FMCG clients
Our FMCG PR services
PR campaigns
To make it to highly-competitive major retail listings in today’s world, you need to have a quality FMCG product and brand promotion that’s going to make an impact. This is where our public relations campaigns come into play.
We carry out an in-depth analysis of your audience; what they engage with and the platforms they’re consuming media on. We use this to create insight-driven campaigns with real impact, and we’re not afraid to be a bit different, such as launching the world’s first poo-powered pub for Yorkshire Water.
Our long-lasting public relations experience has enabled our team to build cultivated knowledge of the news agenda, stay ahead of trends and build global media contacts.
Social Media Management
Social media for FMCG brands helps to build awareness around your product and create an online community, which drives sales.
Social media allows you to answer any consumer or stakeholder questions with infographics or creative content – which could be the difference between a prospect picking your brand other a competitor’s.
Young people are the most active consumers of media online, so by not reaching this audience through engaging content you’re missing out on a key sales channel.
Paid Social Advertising
Are you looking to drive interest from a particular audience?
We can also heighten organic social content with boosting to amplify your content and reach specific target audiences; using targeting options such as locations, ages, interests, and many more demographics.
Paid social advertising means we’re able to subject creatives to your desired target audience and maximise the best return on campaign spend.
Influencer Relations
Influencer marketing provides multiple benefits; increased trust, brand awareness, and reach amongst consumers are just one of many.
We can work with guest bloggers or social media influencers that are recognised in your industry, as well as celebrity endorsements that can circulate positive conversations around your brand online.
Everything from influencer vetting, to sourcing and campaign implementation we can provide for your brand to establish you to a high commercial position.
Product Launches
FMCG brands have only a short period of time to achieve stakeholder engagement, otherwise, their product will be forgotten in the market.
Our team has organised product launches for household names such as Black Sheep, Yorkshire Water, as well as international fashion brand Kurt Geiger.
It doesn’t matter if you’re a start-up or challenger brand, our tried and tested strategies get brands noticed for the right reasons.
Crisis Management
In the FMCG sector, a large of your sales will come from B2B retailers selling your products.
So, they will be looking at your brand’s reputation – as they also have a reputation to maintain. Your company communications reflect on them.
Nowadays there are not many conversations that can escape the public sphere, so don’t let your brand become a negative talking point online.
Our Sector Expertise
Our expertise is not just limited to one sector, it branches into the drink sector and many other sectors. We’re restaurant PR, health and beauty PR, higher education PR, public sector PR, food PR and drink PR specialists.
Why Prohibition?
Track Record In The FMCG Sector
From utilising TikTok influencers to make Primula’s Christmas its biggest and best yet, to disrupting the UK market through an influencer event for the No.1 global pre-workout brand C4 Energy, this is just a taster of the results we deliver to get FMCG brands noticed in their market.
Integrated FMCG PR
No need to source expensive freelancers or multiple agencies.
We’re an integrated PR and marketing agency, meaning we’re your PR agency, paid social agency, advertising agency, and much more all rolled into one.
Multi-Award-Winning Agency
In the past few years, our work has bagged us more than 45 industry-recognised awards – including 30+ CIPR (Chartered Institute of Public Relations) awards.
We’re also one of the North’s Top 10 PR Agencies, as voted by Prolific North. We go above and beyond for our clients, so you can trust that good FMCG PR comes from us!
