Content marketing is a fairly new concept, and although many may see it simply as online journalism, the reality is that content marketing is a key tool in drawing in an audience and increasing the visibility of a client If you have clients whose...
Read MoreHow do you make an estate agent relevant and appealing to the notoriously fickle student market That was the brief Parklane Properties set Prohibition, and we relished the challenge ...
Read MoreFor years, flowers were a bedside mainstay for patients being treated in hospitals With holistic benefits and the ability to brighten up a dingy hospital room, families and friends alike turned to bunches of lilies and tulips to raise the morale of...
Read MoreHow often do you post an update on your Facebook brand page Weekly, every other day, daily, more often than that even There’s not necessarily a right or wrong number of times to post updates, and your appropriate post frequency depends heavily on...
Read MoreSo 2014 is now well and truly upon us and I think I am right in saying our lives would be incomplete now without the social web When you take a careful look around everyone seems to have their smartphone either glued to the palm of their hand or a...
Read MoreSadly sometimes it's inevitable that from time to time, customers will have a small gripe with your company, and if you have a social media presence it can often result in people becoming rude or abusive on your online platforms In order to try and...
Read MoreJust as marketers and PRs were finally starting to get to grips with the growth of social media, the landscape has quickly shifted again as new media and technologies have begun to add another string to their ‘network society’ shaped bow...
Read MoreAnother year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet Masters in Marketing have contacted us this week after creating an interesting...
Read MoreIt’s easy for the average Joe to express his opinions nowadays If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it This being said how many arguments are...
Read MoreSocial media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness In fact, around 89% of businesses who focus on social media have reported an increase...
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