Author: Marta Rijo

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

In 2010, only those with a 'celebrity' status were considered to be influencers Fast forward 10 years, and even though celebrities still have a role to play, an 'influencer' can now refer to anyone who has an established social media following and...