Sometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...
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Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce So, how do you...
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In the fast-paced world of public relations, staying ahead of the curve is essential for crafting impactful campaigns that resonate with target audiences Newsjacking, in simple terms, is strategically aligning your brand or message with trending...
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