2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways. From celebrating life’s little joys to innovative twists on packaging and mental health, here are four standout campaigns that have left a lasting impression this year.
Burger King Brings ‘Bundles of Joy’ with the Ultimate Post-Birth ‘Foodfillment’
Burger King’s latest campaign, ‘Bundles of Joy,’ taps into the bliss of that all-important first meal after childbirth, bringing ‘Foodfillment’ to life in a way only they can. In partnership with BBH London, Burger King captures the heartfelt moments when new mums chose a Whopper as their first meal post-birth, celebrating this delicious decision with posters featuring real photos of these mums, complete with the exact arrival time of their burger.
Inspired by a Mumsnet survey conducted for Burger King UK, which found that 39% of over 2,000 mums described their post-birth meal as the ultimate version of that food, Burger King brings a touch of joy and relatability to the campaign. The survey confirmed what many new parents already know: that first post-birth bite is unforgettable—and in many cases, it’s a moment made for Burger King.
To top it off, “The Grill Line” launched in London on September 26th, giving new mums the chance to order a Whopper Meal directly to their hospital beds. Accompanied by a heartfelt social film, this campaign reminds us that Burger King isn’t just about fast food; it’s about being there for life’s special moments—big or small.
Domino’s: Slice Security Safes – Protecting Pizza One Slice at a Time
Just in time for Fresher’s Week, Domino’s stepped in to solve one of student life’s biggest dilemmas: protecting leftover pizza from hungry housemates. Enter the Slice Security Safes—limited-edition lockable pizza boxes designed to keep that last slice safe and sound. Each box comes with a security code, so only the rightful owner can access their precious pizza.
Fresher’s Week marks the chaotic start of university life, with students moving into shared houses and quickly learning that leftover pizza is prime real estate. Domino’s created the Slice Security Safe to give students peace of mind and avoid the all-too-familiar disappointment of discovering their carefully saved slices have mysteriously disappeared.
With the Slice Security Safes, Domino’s brings fun and functionality together, perfectly capturing the spirit of student life while ensuring no slice gets left behind… or stolen.
@dominos_uki 🚨 THE DOMINO’S SLICE SECURITY SAFE 🚨 no more thieving flatmates ❌ lots more leftover pizza ✅ want one for your fridge? head to the link in bio to get yours 🔗 #dominospizza #dominos #foodthief #leftovers
La Vieille Ferme Embraces ‘The Chicken Wine’ Nickname with Limited-Edition Rebrand
La Vieille Ferme, affectionately known by fans as ‘The Chicken Wine’ (since, let’s face it, that French pronunciation is a challenge!), has fully embraced its unofficial moniker with a limited-edition rebrand available in Sainsbury’s. This viral sensation, especially popular among Gen Z, soared on social media this past summer as the go-to rosé (and white) for casual sipping and sunny days.
In a tribute to its fans, La Vieille Ferme has swapped its traditional label for a playful ‘The Chicken Wine’ edition, making it even easier to find on supermarket shelves. Produced in the Southern Rhône by the renowned Famille Perrin (owners of Chateau de Beaucastel), this rebrand celebrates the wine’s growing fanbase and adds a dose of humour to the wine aisle.
With bottles now sporting the fan-favourite nickname, La Vieille Ferme shows that sometimes embracing what fans already love is the best way to keep them coming back for more. Cheers to ‘The Chicken Wine’!
@lavieilleferme Limited edition #chickenwine on the shelves… #chickenwine #lavieilleferme #wine #vin #frenchwine #lvf
Netflix and Mind Charity Team Up for ‘As Seen on Netflix’ Auction
Ever dreamed of owning an iconic item from your favourite Netflix series? Thanks to Netflix and Mind Charity, now you can! To celebrate World Mental Health Day, the two teamed up to host ‘As Seen on Netflix,’ an auction filled with wardrobe items, props, and memorabilia from beloved Netflix originals. From Bridgerton’s original Whistledown papers to Beckham’s infamous “My dad had a Rolls Royce” T-shirt, there’s something for everyone to snag.
The campaign featured a ten-day online auction, with pop-up shops in London and Birmingham, giving fans an up-close look at these exclusive pieces. With starting bids as low as £1, the auction made Netflix collectibles accessible to all, while generating meaningful contributions toward mental health support.
All proceeds from the auction went to Mind Charity, funding crucial services like helplines, peer support, and local resources. By combining entertainment with purpose, Netflix and Mind succeeded in raising both awareness and essential funds, reminding audiences that everyone deserves access to mental health resources.
@netflix check out the #AsSeenOnNetflix charity shop and online auction selling iconic props and wardrobe from your fave Netflix titles. all proceeds go to @mindcharity 🫶
Key Takeaways from 2024’s Campaigns
These campaigns provide a wealth of insights that marketers can use to elevate their own strategies:
- Be relatable and emotionally engaging: Burger King’s celebration of post-birth meals showed that personal, heartfelt moments can create a lasting brand connection.
- Innovate for your audience’s lifestyle: Domino’s lockable pizza box was both humorous and functional, proving that a little creativity can lead to a viral success that resonates.
- Keep branding simple yet memorable: La Vieille Ferme’s “Chicken Wine” rebrand illustrates the impact of straightforward, fun branding that sticks with consumers.
- Align with social causes: Netflix’s collaboration with Mind demonstrated the strength of partnerships that support social causes, enhancing brand reputation and reaching consumers on an emotional level.
At Prohibition, we’re all about creating campaigns that aren’t just creative but resonate meaningfully with audiences. If you’re ready to take your marketing to the next level, let’s connect! Get in touch at hello@prohibitionpr.co.uk or give us a call at 0113 430 4160.
For more interesting blogs check out:
From Launch to Loyalty: Proven Strategies to Cut Through the Saturated Food and Beverage Market
This Year’s Best UK Marketing Campaigns: from Retro Throwbacks to Tech Takeovers
How AI, CGI, and Nostalgia Are Shaping the Best UK Marketing Campaigns
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