Tag: pr strategy

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...