Tag: Crisis Comms

A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex...

The food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...

Brands and businesses know how important it is to protect their reputation In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo It doesn’t take much to provoke a crisis,...