Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you here!
LinkedIn video updates
With short-form videos continuing to be favoured amongst social media users, thanks to the meteoric rise of TikTok, other platforms are trying to capitalise on this desire for short punchy content.
LinkedIn has recently introduced new in-feed carousel videos, algorithmically tailored to each user. It’s a great way for the platform to promote its ever-expanding library of user generated video content.
In July 2024, LinkedIn reported that over 1.5 million pieces of content were uploaded to the app every minute, with video being its fastest-growing content type, so it’s no wonder the platform has introduced a dedicated space for videos.
TikTok AI voice
Calling all content creators, are you tired of using the same AI voice to narrate your TikTok videos? Well, you’re in luck as the app has recently introduced a feature which enables creators to record their very own robot voice.
This new feature will enable users to create their own personalised AI voice for text-to-speech in their videos, giving their content a slightly more personalised and unique edge.
Instagram carousel limit
Thanks to calls from various creators, Instagram has upped the photo limit on carousels to now include up to 20 photos and videos in a single post, a win for brands wanting to showcase a greater amount of content in one streamlined format.
Evidently, although various other apps are pushing more short-form punchy content, Instagram users are still very happy to scroll.
YouTube Shop?
This year has seen a boom in the use of TikTok Shop, with creators continuously plugging affiliates links to all sorts of products. With the rise of TikTok Shop it was only time before other social media platforms hopped on the bandwagon and it seems that YouTube is the next platform to want a slice of the revenue.
YouTube has recently been investing heavily into a new affiliate shopping program in partnership with e-commerce platform Shopify, including a feature to enable creators to make a commission from product sales.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
For more interesting articles from us check out these posts:
- TikTok: The Rising Star in Influencer Marketing
- Utilising AI for Content Creation
- Social Media Advertising Updates – Meta previews AI tools and X sees a decline in spend
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