There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed.
Reddit users and revenue boom
Reddit has recently published its third performance report, outlining significant growth in usage and revenue during Q3.
The amount of Daily Active Unique’s (DAUq) averaged 97.2 million in Q3, an increase of 47% year-on-year. The site also reached new levels of traffic, exceeding 100 million DAUq on certain days during Q3. Additionally, Reddit’s revenue for Q3 sits at of $348.4 million, an increase of 68% year-on-year.
So what is it that is responsible for this immense growth? Reddit is by no means a new platform, having been created in 2005, yet it seems to only be gaining in relevancy just now.
Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads. The growth is certainly something to note and makes it a platform to keep an eye on.
Netflix clip sharing
Netflix has recently introduced a new feature allowing users to share clips straight to social media. This new introduction called ‘Moments’ is a built-in clipping tool, allowing you to clip your favourite parts of shows/films and share them with your friends.
Clips will be automatically saved to a ‘My Netflix’ tab and when shared will include an embedded link to the full show or film, taking viewers straight to Netflix to watch the rest.
In the past, the streaming service has previously gone to great efforts to block users sharing screenshots on social media, however this new update shows the creators seem to be embracing the potential for social media promotion.
Meta explores facial recognition
Meta has been toying with the idea of introducing facial recognition. One of the benefits of this update may be that users will be able to gain access to their accounts incase they forget their login details or have been hacked.
The introduction of facial recognition could also be used to tackle catfishing and celebrity impersonators, with users having to verify their identify. In response to privacy concerns raised, Meta has disclosed that all facial data gathered in this process will be immediately deleted.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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