If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. Their latest update now shows trending SEO terms in the search bar when you search for a query:
Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags. But we’re going to see the biggest impact for SEOs.
It’s a massive SEO win for brands, as they’re instantly able to see what consumers are searching for when it comes to particular products or queries.
What does it mean for SEO and marketers?
This is just one of the many latest TikTok trends changing the world of search marketing for brands. Paired with TikTok’s ability to appear on SERPs for branded content, it increases further search volume and brand awareness.
Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.
Here are just some of the ways this will benefit SEO marketers:
Find new content ideas to fuel organic sales
A key part of SEO is driving organic traffic, but to get consumer traffic you’ve got to pinpoint what your audience is searching for and spot content opportunities where you can drive high-value traffic.
This is the value this feature brings when it comes to certain industries such as food, luxury fashion, health and beauty; there’s multiple topic areas your content could branch out into. Through this feature, you can refine it more at lightning speed.
Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. These will act as content hooks, so once you receive more high-volume traffic from this online activity will result in more sales or brand awareness.
This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.
Identify and be responsive to trends
As anyone in SEO will know, chaotic algorithm updates and high-competition keywords are a battle in themselves.
This latest TikTok trend can help you to be ahead of the curve. Even if you’re a electronics brand, there’s a high possibility that not all the products/queries in the trending search terms are on the top pages of Google for your site.
So, this data allows you to make quick on-site optimisations or bigger-scale technical fixes to better improve your site’s ranking when the spike in traffic hits.
Less reliance on external tools
If you’re a SEO marketer, you probably use tools like SEMrush, Ahrefs, and BuzzSumo daily. This feature won’t mean you stop using them, but it will certainly mean less reliance if you’re mainly using it to discover content ideas.
The search queries being easily displayed in the search bar also makes a smooth content ideation process, there’s no need to filter for page setups and domain rating. The most relevant results are there for you there and then.
Where SEO tools will prove useful for this is for keyword research and site structure. By carrying out research, you can spot missed opportunities and make your content superior, so you’re getting as much attention as possible compared to the competition.
Find desired influencers and creators for your wider campaigns
Increased reach, consumer trust, and reputation are just one of the many benefits of influencer campaigns. Paired with this feature, they can build more relevance and sales amongst your target audience.
Through TikTok search, Instagram discover page or further detailed influencer mapping you can find established influencers in this niche. You can use these influencers to build more trust amongst your audience and attract new audiences through a more targeted PR or social media campaign to achieve coverage. Further playing to Google’s trust guidelines – a key ranking component.
For more information on striking the perfect influencer partnership feel free to download our guide ‘Why You Need To Use Influencers In Your 2023 Strategy‘.
All this can help to create ‘viral’ organic content that will undoubtedly accelerate your brands organic traffic, leads, and conversions. And once you start to see these metrics going in the right direction, you will start to see your organic keywords, domain ranking, and rating improving – making it even more likely for your organic content to rank higher on search results.
That’s just a brief summary of how this update can help your organic performance. If you’d like to know more, we’re also running a webinar on how to integrate TikTok into your PR strategy or feel free to contact us today!
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
For more interesting articles from us check out these posts:
- How brands can utilise TikTok to support PR strategies
- Moving to the Metaverse? Top 3 Brands Utilising Virtual Influencer Marketing
- Top three predicted social media trends for 2023
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