As we approach the end of summer, it’s time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales. Here are our top three influencer marketing campaigns of the year so far:
Nando’s Saka Sauce
Bukayo Saka and Nando’s collaboration for the “Saka Sauce” influencer campaign was a massive success, blending Saka’s popularity with Nando’s brand identity. As a beloved Arsenal and England footballer, Saka’s involvement drew significant attention from his fans and the wider football community.
The limited-edition sauce generated noise on social media and in Nando’s restaurants, gaining high engagement and driving foot traffic to restaurants.
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The campaign’s playful and culturally relevant approach, leveraging Saka’s wholesome image, made it relatable to a broad audience, leading to widespread visibility and positive brand associations for Nando’s.
Sabrina Carpenter x Blank Street coffee
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Sabrina Carpenter’s partnership with Blank Street Coffee was a well-executed campaign for both parties that capitalised on her current seemingly overnight success.
As the internet’s latest ‘It-girl’, her collaboration brought heightened visibility to the coffee brand, particularly among Gen Z. The campaign featured exclusive promotions and unique content aligned with Carpenter’s hit song ‘Espresso’.
By associating the community-focused brand with a prominent celebrity, Blank Street Coffee attracted new customers, boosted social media engagement, and enhanced its cultural relevance in a competitive market.
Nara Smith x Marc Jacobs
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Love or hate her, Nara Smith is a rising star of 2024, especially with her recent campaign with the fashion brand Marc Jacobs. Known for her somewhat polarising content, Smith “baked” a Marc Jacobs mini tote bag from scratch using essential ingredients in her signature style.
This generated over 13.7 million views on TikTok and nearly $1 million in media impact value within 48 hours. The success of this campaign highlighted the importance of allowing influencers to stay true to their voice, as it created authentic engagement while boosting brand awareness.
Although each campaign uses famous faces, the foundations are the same where authenticity, creativity, and strategic partnerships continue to drive success. Whether through humour, empowerment, or educational content, these brands have mastered the art of connecting with their audiences in meaningful ways in 2024.
We work with a variety of brands on their influencer marketing, helping them to expand brand awareness, prompt purchase and create engaging content. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk
For more interesting articles from us check out these posts:
- The Impact of Working with the Wrong Influencers in Marketing Campaigns
- Luxury PR and Marketing: TikTok’s Potential for Luxury Brands
- Influencer Marketing: 2024 Trends for Businesses
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