Over 67% of brands are currently using Instagram for influencer marketing – highlighting its importance within social media strategies. It can be a powerful tool for brands – most notable for a way to connect with target audiences, via an authentic voice.
To continue our latest blog series, ‘The Influencer Top 10’ – here we’re showcasing some of our favourite gardening influencers. So, if you’re need of a green-fingered gardener for your next social campaign or product launch, take a look at our round-up below!
Becky (@Sow_much_more)
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Becky is your go to for all things gardening! Her Instagram feed is filled with educational posts and her love for gardening is clear. Not only does she run her Instagram with 79.4k followers, but she’s the co-host of @The.seed.pod and a freelance garden writer too. She really is a gardening guru! If you’re in need of some tips for the next growing season, check out Becky’s page for some inspiration.
Helena (@Damsonsandlavender)
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A page as pretty as the name – Helena’s Instagram is home to some of the most beautiful pictures from her flower patch. Sharing her love for food, flowers and gardening, Helena shares an abundance of tips and tricks to get your gardening projects in tip-top shape. With over 32k followers it’s no wonder she’s in our top 10 and her informative, chatty captions are a great example as to how authenticity can play a huge part in creating an engaged and trusting relationship with an audience.
Martina (@Simplygrowfood)
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Martina is the self-sufficient queen! Her educational feed allows other people to learn how to grow organic, sustainable food all year round. Packed with fruits and veggies, this green gardener is giving us some serious garden envy. Colourful, seasonal produce and informative reels- where else would you have to go, other than @Simplygrowfood?
Jen (@Life_on_the_lot)
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Working on her veg and flower garden, Wirral based influencer, Jen is no stranger to a beautiful flower feed! Packed with Dahlias and her latest Autumnal blooms, this organic gardener has worked with brands such as Irrigatia, Wild Wales Seeds and The Rose Press Garden and is great example as to how authenticity can help grow a loyal audience and allow for targeted brand partnerships.
Jayne (@Allotmentcooks)
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Nano influencer, Jayne is known for her educational reels and sharing the ins and outs of the latest happenings in her garden. Her feed is a must visit for some of the most delicious vegan and vegetarian recipes which are all made with her newest harvests. If you’re wanting more, you can also find her on BBC radio Lincolnshire as their radio gardener!
Jess (@Allotment_and_cake)
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Jess is all about allotments, gardens, good food and the occasional cake. Her Instagram follows her journey into gardening and this ‘allotmenteer’ is your go to for some delicious recipes which uses produce from her very own allotment. If you’re looking for fun, delicious content her feed is one to follow.
Ana (@Mrs.R_garden_life)
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This seed saving influencer is the go-to for all things zero waste. Ana’s feed is home to her tips on canning, freezing and preserving her latest garden pickings. Her channel is another fantastic example as to why an audience tends to be very engaged with the influencer due to their unique and specialised interests. In the case of Mrs A, her niche enables her to reach a highly targeted audience who are interested in preserving fruit and vegetables.
Steph (@Stephs_allotment)
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This Yorkshire lass is one to follow! This gardening influencer showcases her favourite grow your own tips and her must know gardening advice. Steph’s Instagram feed is satisfyingly seasonal and we’re loving the current Autumnal theme. Her account is perfect for anybody looking for some inspiration for the main growing season and those wanting to start out their first gardening project.
Karen (@Welliesandwaffles)
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Welliesandwaffles is home to an impressive vegetable garden ran by avid gardener, Karen. Inspiring her audience to ‘grow your own food’, this organic gardener is keeping it ‘reel’ with her projects and colourful garden pickings!
Lisa (@Allotment_life_uk)
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Small space gardener, Lisa has carefully curated her niche on her Instagram. Specialising in small space sowing, her feed is filled to the brim with educational and hilarious content. Her unique account has enabled her to establish that loyal, authentic following of over 20k followers.
Lisa (@harrogategardendesign)
If you are looking for some inspiration with your garden design, to give it a modern but natural feel however you could check out this Biophilic Garden Design Specialist. Lisa is from Harrogate Garden Design and she is an award-winning garden designer describing herself as “creating little bits of ‘Heaven on Earth’.”
Lisa is a fully qualified garden and biophilic designer which means she is a specialist at making your garden one with nature but still looking stunning. Lisa specialises in helping the development of community and school gardens and she is extremely passionate about nature and well-being and even shares her 3D designs on a regular basis to show her thinking.
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For more interesting articles from us check out these posts:
- How can brands benefit from TikTok influencers?
- The Ultimate Guide to LinkedIn advertising
- The Influencer Top 10: Leeds
We work with a variety of brands to deliver influencer marketing strategies, helping them to expand brand awareness, prompt purchase and create engaging content. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk
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