With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience.
Today we will be continuing our influencer top 10 series and are taking a look at the world of food influencers, be that the social media chefs or the humble home cook – many people out there are sharing their love of good food and are showing others how to achieve the same, or how they can attempt to!
Cast your mind back to lockdown, we can guarantee most of you were influenced into baking banana bread or perhaps buying an air fryer after you saw it on social media – here are just a few of the guys you might have noticed and ones that have caught our attention recently.
@Samseats
First up we have Sam Eats, who blew up over TikTok through his aesthetically pleasing videos. He has his audience amazed by his skill and sheer talent as he goes above and beyond to ensure everything is homemade, from baking his own bread to even swimming for his own mussels. With his first cookbook on the way, Sam is on route to becoming the next big thing.
@samseats Episode 4 | Date Night Dishes Creamy pesto gnocchi 🔥 2 Large bunches of basil leaves 1-2 garlic cloves Large handful of grated parmesan Large handful of pine nuts (or walnuts), toasted in a dry pan Large glug of olive oil, roughly 5-6 tbsp (judge this by eye, if it is too thick add some more oil) Juice of half a lemon (again? Taste and adjust to taste) 1.1kg potatoes (fluffy variety best – I used king Edward) 150g Tipo 00 flour (plain flour will also work just fine) 1 large egg Large pinch of fine sea salt 160ml double (heavy) cream 1. Prick the potatoes with holes, then place into a 200 C / 380 F oven to bake for 1 hour. Remove from oven, scoop out potato and pass through a ricer, food mill, or sieve. If you have one, use a fork to mash it up, but do not to overdo it. 2. Tip 1/4 of the flour over the potato and mix together. Add another 1/4 then mix, then crack an egg into the centre. Bring this together, adding more flour when needed, until smooth and cohesive. Don’t over mix it here. You might not need to use all of the flour. 3. Using your fingertips, roll the dough out into a thin log, then cut into 1inch pieces. 4. Boil the gnocchi in salted water for a few minutes until it floats to the surface. Strain and set aside into an ice bath whilst preparing the sauce. 5. For the pesto, blitz all of the ingredients together until smooth. Tip this into a pan with the cream, some more parmesan and black pepper. Once hot, stir through the gnocchi and serve with extra toasted pine nuts and cheese on top. Enjoy! #food #asmr #recipe #datenight #gnocchi #pasta #pesto #tiktokfood #foodie #homecooking #cooking #foodtok #fyp
@whatinthechef
Bringing the taste of Pakistan we have Imran who showcases content of authentic recipes for some of the UK’s best-loved takeaway dishes, his tongue-in-cheek approach to his teaching has his audiences loving his every move.
@whatinthechefEpisode 1: Chicken Tikka Masala♬ original sound – Whatinthechef
@seemagetsbaked
Seema Pankhania is celebrating the variety and depth of cuisines across the globe. Showcasing her talent and love for food through her National dish series where she is on a mission to make every country’s national dish, looking into both the background and correct method with mouth-watering results.
@seemagetsbaked Day 5 and we are doing England. It’s a shame we lost the euros but at least we have our roast x #nationaldish #england #recipe #foodtiktok ♬ original sound – Seema Pankhania
@jonthefooddon
Not everyone can be a culinary genius, yet that doesn’t limit being a credible food influencer. Jon takes to the streets of the UK reviewing our beloved chicken shops at his follower’s request, with some more than questionable ventures…
@jonthefooddon @WingFestUK @The Sauce #burger #chicken #wings #fyp #fypシ #foryou #HolidayModeActivated #foryourpage #fypage #foodtok #foodie #fypp #fup #fupage #fypシ゚viral #imthemaincharacter #foryoupage #fy #fyy #fypdongggggggg #lengleng ♬ Babel (Remix) – 染哥
@rimaaishahh
Combining the best of both worlds with a great home-cooked meal and suggesting some of the best places to grab a bite is Manchester-based Rima. Currently sharing her best recipes for the month of Ramadan.
@rimaaishahh I didnt film anything from day 1 so heres a recipe from day 2 #CookingTime #CookingVideos #CookingHalalFood #TikTokRecipes #ramadan #food #uk #fypシ #RamadanFoodideas #foodtok #halalfood #foryou #ramadankembalikuat ♬ Rahmatun Lil’Alameen – Maher Zain
@thelittlelondonvegan
Don’t worry vegans, we haven’t forgotten about you! We are loving London-based Claire who shouts about the best vegan-friendly locations to visit, whether you are a vegan or not her content will leave you rather peckish.
@thelittlelondonvegan London’s first 100% vegan Thai restaurant 🇹🇭 #londonhotspots #londonrestaurants #londonvegan #veganrestaurant #veganlondon #malivegan #veganthaifood ♬ original sound – thelittlelondonvegan
@pengveganmunch
We would never just give our vegan friends one option, we are also fans of Jacob who showcases some of the simplest and best recipes for people to try out in the comfort of their own homes. If they have been vegan for years or want to add some more plant-based options to their lifestyle, Jacob has something for everyone.
@pengveganmunch ♬ Lujon – Henry Mancini
@phoebesrecipes
Many people view food influencers as cooking complex and extremely skillful dishes yet many also share simple, healthy, and balanced weekly meals that anyone can try out at home. Phoebe shares her fitness journey as well as what she eats. Maintaining a healthy yet filling lifestyle.
@phoebesrecipes HALLOUMI & CHORIZO PASTA MEAL PREP • STUDENT MEAL FOR £1 PER PORTION! ✨ Full Recipe on Instagram @phoebesrecipes #healthyrecipes #studentmeals #studentmealideas #cheapmeals #cheaprecipes #affordablerecipes #halloumipasta #chorizopasta ♬ Naughty Girl – DJSM & SP3CTRUM & Milan Gavris
@haribeavis
Continuing without healthy foodies we have Hari, who wants to help other women improve their relationship with food. Cooking healthy and balanced food yet also showing others that it is okay to indulge. Championing the message that food is more than fuel.
@haribeavis My highly requested Pasta Seriess – Starting with Creamy Tomato Pasta🍅 #pastarecip #pastaseries #creamypastarecipe #pastarecipeseasy ♬ That’s Amore – Dean Martin
@.jack.cooks
Simple meals are more than just beans on toast or a bowl of soup. Jack is showing people at home how they can elevate and add that little something extra to their dishes at home from Fry ups with a twist to a packed pasta bake, he is demonstrating what simple weeknight meals can be.
@.jack.cooks Fry up with an Easter twist? I made a mega breakfast stack using @Aldi UK Giant Hot Cross Bun. Try it for yourself! / AD. #food #foodie #hotcrossbun #breakfaststack #breakfastofchampions #AldiUK #AD ♬ original sound – jacko☕️
@jimlad83
Last but certainly no means least we have Jim, one of the dads of TikTok showing his skills in the Kitchen. After becoming the undisputed TikTok king of Roast potatoes he has been showing how to cook hearty and comforting dishes.
@jimlad83 Replying to @Logan.s Have i done enough??? Follow if you love your roasts!!! #fy #foryou #foryoupage #fyp #jimlad #roast #roastpotato #roastitup ♬ original sound – Jimlads
We work with a variety of brands on their influencer marketing, helping them to expand brand awareness, prompt purchase and create engaging content. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk
Check out these other blogs you might be interested in:
- How can brands benefit from TikTok influencers?
- The Influencer Top 10: Gardening
- Three top tips to help you find the right social media influencers for your brand
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