It’s fair to say that AI is revolutionising the public relations industry. As PR professionals, we’re constantly seeking ways to streamline our workflows and deliver more impactful results for our clients.
By using Generative AI we’re able to completely transform how we approach everything from content creation to media monitoring and even ideation. The PR power trio: Gemini, Claude, and ChatGPT are changing the way we work, more than ever.
Here we’ll explore how these three cutting-edge AI tools can enhance our creativity and supercharge your PR efforts. We’ll provide you with practical tips for integrating them into your day to day and unlock the full potential of these AI tools in the ever-evolving world of public relations.
Gemini:
Formerly known as Bard, Gemini is Google’s versatile AI model that’s making waves in the PR industry. Its ability to generate text, produce ideas for a brainstorm and create various types of creative content makes it an invaluable tool for any PR professional.
Gemini’s natural language processing capabilities allow it to answer complex questions, providing PR teams with instant access to a wealth of information. Of course, it’s important to sense check and obtain the sources of the information, but thanks to Gemini’s exceptional reasoning capabilities, this large language model (LLM) can think more carefully before answering difficult questions.
Top Tip: We like to use Gemini to generate plans for any copywriting tasks. By inputting the target audience, a brief synopsis and alluding to a specific writing style, we can ask Gemini to draft a plan, which would include word counts and what to talk about in each paragraph- a great starting point before drafting those long form pieces of content.
Example: Use this prompt to help you with your next copywriting task. “Create a [blog post/feature/etc] plan for [organisation], which discusses [synopsis] in this [writing style/tone of voice]”
Claude:
Created by Anthropic, Claude is an AI assistant that excels in natural language understanding and generation. Its ability to summarise text, search the internet and generate creative content, makes it a powerful ally to everyone working in the public relations industry.
Claude’s strength lies in its contextual understanding, as this AI model follows a set of principles to generate helpful, honest, and harmless responses. It allows it to provide nuanced responses and engage in more complex tasks.
Top Tip: We’ve found that Claude can be particularly useful when media monitoring, evaluating and undertaking sentiment analysis. By feeding it a series of news articles and/or social media posts about an organisation, you will quickly receive a comprehensive summary of the overall sentiment and key themes, helping you to quickly identify potential PR opportunities or arising crisis’.
Example: Use this prompt to help you with your sentiment analysis. “Can you analyse the overall sentiment and identify the key themes of these [news articles/social media] links [insert links].”
ChatGPT:
ChatGPT has become synonymous with conversational and generative AI. Its versatility in creating various creative text formats, answering questions, and providing summaries makes it a valuable asset in any PR professional’s toolkit. ChatGPT’s ability to understand context and generate human-like responses opens new possibilities for personalised communication.
ChatGPT is extremely useful for compiling first drafts and a starting point for tasks such as content creation, personalised media outreach, ideation and initial writing prompts. Whilst it is a great tool to assist PRs, there’s no doubt that there is still a need for human involvement.
Top Tip: Our favourite way to use ChatGPT is by leveraging it for tasks such as drafting personalised media pitches to journalists. Due to its conversational nature, it’s also an excellent tool for brainstorming sessions, helping PR teams generate creative ideas and explore different angles for campaigns.
Example: Use this prompt to help you with your personalised pitches. “Can you draft a personalised media pitch email to [Journalist’s name], a [Journalist’s role/area of expertise] reporter at [Publication name], about [Your story/news/product/service].”
By embracing these AI tools and integrating them thoughtfully into our PR strategies, we can streamline our workflows and boost creativity, ultimately leading to us delivering better results for our clients. Gemini, Claude, and ChatGPT represent a new frontier in public relations, this powerful trio make a great addition to any PR’s tech stack, complementing our skills and expertise. If you haven’t started to experiment with these AI tools, now is your chance to incorporate AI into your PR work!
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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- Five AI Trends That Are Reshaping Social Media
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- How to use AI to identify Emerging Trends
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