In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...
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Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...
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In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...
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As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...
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First thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...
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