The importance of design in today’s era
Design is everywhere you go these days; whether it’s on social media, websites, or digital billboards – the list is endless.
This means there are a number of ways to ‘wow’ your audience through creativity – resulting in more traffic to your website and public conversations around your brand – a recipe for success for ecommerce sites.
But with opportunity comes increased competition, more and more consumers consider branding when it comes to purchase decisions. Research shows a consistent brand presentation increases revenue by up to 33%. That’s why you need us!
We may look like your usual PR agency, but we’re much more than that. Prohibition PR is a full-service creative, public relations, social media, comms and digital agency – with a team of experienced creative specialists that can apply their strategic thinking to every area of marketing.
We have a team of creative-born thinkers and do-ers that have been paving the way in online innovation for 10+ years.
Breakdown of Our Design Services
Your logo is the face of your brand, and it should reflect your unique identity. Our talented designers will work closely with you to understand your vision and create a logo that represents your brand. We’ll design a logos that is memorable, versatile, and timeless.
Consistency is key when it comes to building a strong brand presence. Our brand identity design services include creating a cohesive visual language that encompasses your logo, color palette, typography, and brand guidelines.
Your website is often the first point of contact for potential customers. Our web design services focus on creating user-friendly, aesthetically pleasing content that not only showcase your products or services but also provide an exceptional browsing experience.
Print materials such as business cards, brochures, and posters still hold significant value in the business world. Our print design services combine creativity and functionality to create visually striking and impactful print materials. Whether that’s a business card or OOH advertisements.
Packaging design goes beyond aesthetics; it can make or break the success of your product. Our packaging design services focus on creating packaging that not only stands out on the shelf but also protects and enhances your product look and feel.
Our integrated approach to PR, social media marketing, and advertising means we can create and design your marketing materials. So whether you’re needing an social ad or a bespoke white paper – you can manage it all in one place with our design and content services.
Our design agency experience
As well as, transforming our very own brand, our creative team have been busy transforming the image of industry leading brands such as:
Our team created an employer brand campaign for the global provider of energy services. We highlighted the fantastic work the company is doing to drive recruitment through clever storytelling and visual case studies. Including:
- static social media post assets
- video editing/animation
- animated social assets
- campaign assets
Including a range of:
- email signatures
- website banners
- static and animated social media assets
As part of our ongoing efforts to disrupt the UK energy market for C4, we’ve been supporting C4 through the creation of digital content such as (warning, a few pinch me moments):
- POS launch for major UK retailer WHSmith
- print banners featured on the London Underground
- digital ads displayed in Pure Gym’s across the country
Why Hire Prohibition as your design agency?
We can work on a project basis
We can work solely on a design project basis, so no need to be tied into lengthy contracts and timelines. You don’t have to be a retained PR, social media, or paid advertising client – we can provide the digital content and you can do the rest!
So, whether you’re wanting our design skills for a range of magazines, graphics, or responsive web assets (the list is endless), then we can do the job. But know that if you need a helping hand to implement wider campaigns, we’re here to help!
Long-standing and established reputation
There’s not many agencies out there that have been around for 10+ years, with a bunch of industry-leading awards and achieved a reputation as a Prolific North Top 10 PR Agency. So, you can trust that when your business hires us you get the complete package.
We’ve worked on creative campaigns for all manner of businesses, from start-ups, to sole traders, to challenger brands across the world. Whether you want to become the ‘go-to’ operator in your field, increase brand reputation, brand positioning, brand awareness, or appeal to a different audience, we’ll get you there.
Our Latest Work
What is digital design?
It encompasses various elements such as graphic design, web design, user interface (UI) design, user experience (UX) design, and many more. In today’s digital age, where everything is becoming increasingly digitalized, digital design plays a crucial role in shaping how we interact with technology and how information is presented to us.
Why is digital design important?
Better Engage With Your Customers
Part of the problem for a lot of businesses is understanding how to better interact with their customers.
Digital design can help you better understand. You’re able to turn a heavy piece of content into a visualisation; an in-depth whitepaper can be compressed into key actionable points for a social media carousel, paid ads, or website infographic.
This will help you to better understand your customer on their needs and help them to better understand your product.
Create Memorable Campaigns
There are new brands popping up all the time – making your market more competitive than ever. This means there’s greater pressure for your campaign to work.
Through digital design we’re able to create memorable content that elevates your brand image for a lifetime and drives hype around your campaign; whether that’s through word-of-mouth promotion or brand mentions online.
And if you’re looking to do this at ease, our digital agency services will allow you to do this all-in-one place for greater delivery and efficiency!
Turn Your Vision Into A Reality
It sounds cliché, but digital design does bring a campaign to life.
Due to digital design being able to involve many different elements, it can show the true value of your products, offer solutions to your audiences’ questions, or highlight attention around a certain focus point – to power brand development.
Like our campaigns, we ensure our designs are relevant, on brand and in-keeping with the tone of the campaign.
Increase Your Online Presence
Creating digital content for PR, social media, or marketing campaigns provides more ways to power online performance by securing earned media.
Earned media such as online coverage, will not only grow your brand’s appeal online but your presence, reputation, and linking profile. Further encouraging consumers and media publications to talk about your digital activity online in a positive manner. Thus, making your brand more trustworthy to Google which in turn, secures better organic rankings, more sessions, and ultimately more conversions.
Support Overall Branding Experience
As with any branding material, it helps to shape the overall feel and look of your brand. And with digital having such a strong presence these days, it can also have a strong impression on your audience.
Research shows colour can boost readers’ attention span and remembrance by 82%. Even small elements such as colour themes catch a user’s eye and make them drawn to your brand, so this is a great opportunity to show and develop the personality of your brand.
77% of consumers choose to interact with brands that represent them – let it be you. Once consumers have had a positive experience with your branding, it has a positive impact on them, forming a deep and more personal connection that drives long-term brand advocacy.
Increase Reach Through Shared Content
Sharing content has never been easier than before, friends are able to share content with each other or even with strangers; whether that’s through a WhatsApp messaging chain or social sharing.
Therefore, this functionality increases your content’s reach by the masses. You’re reaching potentially millions or billions more audiences. The added benefit of this is, you can measure sentiment and gain a better understanding of public perception towards your campaign – are consumers liking your digital content?
Digestible And User-Friendly Content
You only have a short moment to grab the attention of consumers these days; on mobile, half of the users start scrolling within 10 seconds and 90% within 14 seconds.
There’s millions of pieces of content that get shared daily, so yours needs to thumb-stopping and easy to digest in order to compete. Due to the multi-format functionality of digital design, you’re able to be creative with the different content types, whether that’s an illustration, 3D design, animation, or digital billboard.
According to research, people retain 65% of the information when it’s paired with a relevant image. Working to brand guidelines, our digital designers have the ability to visualise your campaign in a succinct and inviting way.
How do we measure campaigns?
This can be measured through website analytics, social listening, ad tracking, or our cutting-edge Social 360 dashboard that uses data and insight from a host of tools to give you greater transparency on what your audience does and doesn’t like about your content.
What Sectors Do We Operate In?
We love working with every size of business to create innovative campaigns and power their brand development.
Should I integrate my campaigns?
We can apply our strategic thinking to all our services, to match all areas of your marketing and branded activity together with a clear and engaging message. Our integrated PR and marketing services is the way to achieve this.