Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. Here we’ve taken a look at the latest updates.
Meta set to release AI tool to help create ads
2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Following this, Meta is set to release a new generative AI tool later this year.
This new tool will be used in social media marketing and effectively will help an advertiser by creating ads/campaigns from the user inputting images and copy prompts.
Meta adds new lead gen tools
Meta is releasing new tools when it comes to lead gen. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account. The user can then apply the code and the discount will be given to them when purchasing through a conversion ad.
The second update is around instant forms. These are the general lead gen forms you will see/use on Meta, it allows the user to autofill all of their information. Meta has now added these to Facebook pages, so a business can have an instant form on their page and direct users to fill it in.
Meta’s targeting AI is evolving
Following the IoS 14.5 ad-pocalypse, Meta has been investing into AI tools to help with their targeting. Advantage+ budget is the one we should all use as social media advertisers, as this spends your budget by delivering your ads to the best people for the best results – essentially optimising your campaigns for you.
Meta Lattice has just launched and this will improve Meta’s targeting AI even more. Meta Lattice now allows all data, from across Meta’s placements (Reels, newsfeeds, stories etc) to be viewed holistically, whereas previously it could only look at this data one placement at a time.
This now means, that Meta can look at the relationship of their data across different placements and overall understand user behaviour more, which means Meta can deliver specific ads to users who follow behavioural patterns.
New AR and shopping ads are coming
Meta is set to launch AR ads across Reels and stories to give brands new ways of connecting through their ads. AR is where the digital world uses the real world. For example, Snapchat/TikTok filters would be classed as AR. This would give businesses access to create their own AR filter to run on their social pages and ad campaigns.
The other new update now gives access to be able to use bigger CTA buttons and product carousels as a part of the reel (very similar to how TikTok’s conversion ads look).
Generative AI coming to LinkedIn
LinkedIn is following in Meta’s shoes and will be introducing Generative AI to their platform. This will allow users to prompt the AI to draft copy/optimise a post for the audience the post is going to. There has been no specific mention of this coming to ads yet, but it will likely follow the launch as that is where this tool will be the most affective.
Twitter re-think an update
Following the new verification updates from last month, Twitter has re considered the latest update. After less than 0.33% of Twitter users subscribed to Twitter Blue, Twitter is now changing their verification.
SMBs won’t have to pay the £1,000 a month to become a Verified Organisation, Twitter are working on a new affordable price for those who do smaller scale advertising.
For more interesting articles from us check out these posts:
- The Ultimate Guide to Facebook Advertising
- How to Get the Most Out of your Targeting for Social Media Advertising
- Why Have My Social Media Ads Stopped Working?
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.
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